[Hiring] Lifecycle Marketing Manager @Modern Family Law

Role Description

This role involves managing lifecycle marketing and CRM operations across Modern Family Law. You will oversee HubSpot as the marketing system of record, focusing on converting anonymous visitors and leads into booked consultations or returning clients.

• Own the full lifecycle marketing strategy from first touch through booked consult, post-consult, active case, and past client re-engagement.
• Design and maintain segmented nurture sequences and workflows for various lead categories.
• Define KPIs and program goals for each journey.
• Serve as the primary marketing owner of HubSpot, responsible for contact properties, lifecycle stages, and lead status definitions.
• Plan and execute email campaigns and automated flows using content created with the Content Marketing Manager.
• Define tracking and data requirements for lifecycle reporting in HubSpot.
• Collaborate with the Content Marketing Manager and other teams to repurpose content and support campaigns.
• Measure success through various performance metrics.

Qualifications

• 6+ years of experience in email marketing, marketing automation, or CRM operations.
• Bachelor’s degree is required.
• Hands-on experience managing HubSpot Marketing Hub or a comparable automation platform.
• Strong understanding of segmentation logic, lifecycle stages, lead scoring, and B2C/B2B nurture program design.
• Demonstrated success improving conversion rates or pipeline through email and automation.
• Ability to build, analyze, and interpret dashboards and translate insights into recommendations.
• Experience collaborating closely with content, development/web teams, and operations.
• Knowledge of email deliverability best practices and compliance requirements.
• High level knowledge and experience working with Microsoft Suite products and Zoom Conferencing Technology.

Requirements

• Strategic thinker with strong systems/process orientation.
• Ability to translate marketing goals into structured nurture journeys and automated workflows.
• Strong attention to detail and commitment to data accuracy.
• Excellent communication skills and comfort working cross-functionally with non-technical stakeholders.
• Analytical mindset with the ability to interpret performance data and make optimization recommendations.
• Proactive, self-directed, and able to manage multiple programs simultaneously.
• Comfortable working in a dynamic, fast-moving environment.

Benefits

• Salary Range: $120,000-$135,000.
• Comprehensive benefits package includes health insurance, HSA/FSA options, short-term and long-term disability, dental and vision care, life insurance, 401(k), vacation, sick time, and an employee assistance program.
• Additional voluntary benefits include accident insurance, life insurance, disability insurance, critical illness insurance, long-term care insurance, and pet insurance.
• Commuter and transit benefits may be available in some locations.
• Remote schedule.