[Hiring] Lifecycle Marketing Manager @Future Group

Role Description

We are looking for a Lifecycle Marketing Manager to join our purpose-led high-growth scale-up. This role exists to execute and optimise member engagement campaigns, while helping shape how our lifecycle marketing programs evolve.

• Execute and optimise lifecycle marketing and member engagement campaigns across email, SMS, app notifications, and direct mail
• Support the strategic development of lifecycle marketing programs alongside the Senior Lifecycle Marketing Manager
• Deliver multi-channel campaigns end to end, from planning and build through to launch, reporting, and optimisation
• Contribute to customer journey mapping by applying customer insights, data, and channel expertise
• Work cross-functionally with Product, Compliance, Operations, Communications, and Marketing to deliver effective, compliant campaigns.

Qualifications

• Believes in Future Group’s mission and has a passion for moving Australia’s money out of fossil-fuels and into renewable energy
• Believes in using the power of money to build a sustainable and equitable world
• Has specialist experience within email marketing, lifecycle marketing, and/or martech
• Has built, tested and reported on end-to-end multi-channel journeys
• Knows channel best practices: deliverability and sender reputation, dark mode, HTML nuances, consent and preferences, SMS basics
• Is confident using data for segmentation and insights, and can recommend actions that move the numbers in meaningful ways
• Is comfortable working in regulated environments, and collaborating with compliance/risk/legal
• Has enough MarTech understanding to work well with (and ask the right questions of) technical teams.

Requirements

• Whilst Braze-specific experience isn't necessary, experience with a similarly advanced system would be ideal (e.g. DotDigital, Marketo, Customer.io, SFMC etc etc)
• Don’t tick all the boxes? That’s okay, we like thinking outside the box anyway. We value skills, passion and who you are over what you’ve done or where you’ve studied.

Benefits

• A purpose-driven organisation - spend your days working on making this world a better place!
• A B Corp organisation that cares about how it behaves inside and out
• AFR’s Best Place to Work 2022 for the banking, superannuation and financial services sector
• Flexibility to fit work into your life (not your life around our work)
• The choice to work from home, from one of our co-working spaces, from anywhere within Australia or even from overseas (for a short period of time)
• The potential to own a piece of the Future Group pie with our unique Employee Share Ownership Program
• Fun company-wide events
• Progressive, people-focused policies and benefits including Menstrual and Menopausal Leave, Public holidays swaps, Cultural Leave, Mental Health Leave and Gender Affirmation Guidelines and Leave
• Employee network groups for people from diverse backgrounds
• An inclusive parental leave package, with 20 weeks’ paid parental leave for birthing and non-birthing parents of all genders
• A laptop you can use to work remotely plus an allowance to make your working from home setup comfortable
• Other perks such as access to our Employee Assistance Program (EAP), the ability to purchase leave, novated leasing arrangements for electric vehicles, and more.