[Hiring] Lifecycle Marketing Manager @GoodPower

Role Description

GoodPower is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage our supporter journey strategy. This role will design, execute, and optimize cross-channel lifecycle programs that move users from awareness to Members — and from one-time participants to lifelong climate champions.

• Architect and track full-funnel, multi-touch journeys across email, SMS, Messenger, social ads, and emerging channels.
• Partner closely with Membership Mobilization Manager, creative, digital ads, and data science teams.
• Create high-performing, personalized experiences that drive engagement, advocacy, donations, and retention.

Key Responsibilities

• Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention.
• Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n.
• Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers.
• Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests.
• Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix.
• Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI.
• Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed).
• Build re-engagement and win-back strategies for inactive supporters.
• Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies.

Qualifications

• 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company.
• Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce).
• Proven success designing journeys that drive conversions, retention, or re-engagement.
• Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards.
• Experience with audience segmentation, personalization, and message testing.
• Passion for youth-led climate action and social justice is a strong plus.

Preferred Qualifications

• Familiarity with CDPs, journey orchestration tools, or open-source automation platforms like n8n.
• Knowledge of Meta ad flows (e.g., lead gen, Messenger bots) and their integration with CRM systems.
• Experience with marketing automation tools.
• Experience working in cross-functional teams and agile environments.
• Being bilingual (especially Spanish) is a plus.

Compensation

• Annual salary range: $78,000-$83,000 commensurate with experience.
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays.