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Marketing
Lifecycle Marketer
@Healthspan
[Hiring] Lifecycle Marketer @Healthspan
Mar 17, 2025 - Healthspan is hiring a remote Lifecycle Marketer. 💸 Salary: $85,000 - $120,000 per year. 📍Location: USA.
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Role Description
We are seeking a strategic and data-driven Lifecycle Marketing Manager to lead our email and SMS marketing efforts, driving customer acquisition, engagement, retention, and reactivation. This role is ideal for someone who thrives at the intersection of marketing automation, customer journey mapping, and performance analytics—with a strong focus on personalization and optimization across multiple touchpoints.
- Develop and execute email and SMS campaigns to drive customer acquisition, engagement, retention, and reactivation.
- Manage and optimize automation workflows across email, SMS, and other owned channels, including onboarding, lifecycle nurturing, retention, and win-back campaigns.
- Utilize A/B testing, segmentation, and personalization strategies to enhance campaign performance.
- Ensure compliance with SMS and email marketing regulations (HIPAA, GDPR, etc.) and maintain high deliverability rates.
- Design and implement lifecycle marketing strategies to enhance customer experience across multiple touchpoints.
- Leverage customer data platforms to create highly targeted and personalized marketing campaigns.
- Define customer segments based on behavioral, demographic, and transactional data to ensure relevant messaging.
- Analyze email and SMS campaign performance (open rates, CTRs, conversion rates, revenue impact) to inform optimization strategies.
- Develop reports and insights to track lifecycle marketing effectiveness and share findings with key stakeholders.
- Identify opportunities for growth through data-driven experimentation across email, SMS, and automation workflows.
- Work closely with Product, Customer Support, and Growth teams to align lifecycle marketing initiatives with broader business goals.
- Support multi-channel engagement by integrating email and SMS efforts with push notifications, in-app messaging, and paid media retargeting.
- Partner with creative and content teams to develop compelling messaging and visuals for email and SMS.
Qualifications
- 4+ years of experience in lifecycle marketing, email marketing, or CRM marketing (preferably Healthcare)
- Strong expertise in email and SMS automation platforms (e.g., Mailchimp, Braze, Klaviyo etc).
- Familiarity with Segment or other CDPs to enhance audience segmentation and personalization.
- Data-driven mindset with experience in A/B testing, experimentation, and performance optimization.
- Proficiency in Google Analytics, SQL (preferred but not required), and marketing analytics tools.
- Strong understanding of email & SMS best practices, deliverability, and compliance (HIPAA, GDPR, etc.).
- Excellent project management skills and the ability to work cross-functionally in a fast-paced environment.
- Strong written and verbal communication with the ability to scope campaign depth and complexity to set expectations with stakeholders.
Requirements
- Experience with push notifications and in-app messaging.
- Understanding of paid media retargeting and its role in lifecycle marketing.
- Basic knowledge of SEO, content marketing, or conversion rate optimization (CRO) (background in Healthcare industry would be a plus).
- Experience with business intelligence tools including Grow.
Benefits
- Opportunities for professional growth.
- Collaborative and inclusive environment.
- Being part of a transformative healthcare mission.
- 401k
- Insurance
- Unlimited Vacation
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
$85,000 - $120,000 per year
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 17, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
