[Hiring] Lifecycle & CRM Specialist @Pragmatike

Role Description

Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking a Lifecycle & CRM Specialist to build and optimize customer communication strategies across the entire user journey.

You'll own lifecycle marketing initiatives designed to improve user activation, subscription conversion, retention, and re-engagement. Working closely with product, marketing, and data teams, you'll develop automated communication flows, audience segments, and personalized campaigns across email, in-app messaging, and push notifications.

This is a hands-on role for someone who combines strong CRM expertise, analytical thinking, and an understanding of consumer subscription products, with the ability to build and execute lifecycle strategies independently.

Qualifications

• Proven experience in lifecycle marketing, CRM, or retention marketing, ideally within a consumer subscription business.
• Hands-on experience building automated campaigns and customer journeys using platforms such as Braze, Customer.io, Iterable, or Klaviyo.
• Strong understanding of customer segmentation, personalization, and lifecycle automation.
• Analytical mindset with the ability to independently build segments, analyze campaign results, and optimize performance.
• Experience managing email deliverability, list health, and campaign performance.
• Understanding of GDPR, CAN-SPAM, consent management, and international communication requirements.
• Strong copywriting skills and the ability to create or refine effective customer communications.
• Ability to develop strategy and independently execute campaigns.
• Excellent written English.

Requirements

• Experience with in-app messaging and push notifications across iOS and Android.
• Knowledge of email deliverability, domain reputation, and reactivation of dormant mailing lists.
• Familiarity with subscription billing platforms and associated customer lifecycle events.
• Experience working with consumer applications where customer trust and communication tone are particularly important.
• Experience optimizing subscription revenue and customer lifetime value.

Benefits

• Flexible working hours.
• Generous vacation policies.
• Fully remote work environment.
• Opportunity to influence the future of AI-powered consumer experiences.

Company Description

Pragmatike is committed to a fair, transparent, and inclusive recruitment process. We do not discriminate based on age, disability, gender, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

In accordance with GDPR, your personal data will be processed lawfully, fairly, and securely, and used solely for recruitment purposes, including sharing it with our client(s) for employment consideration. You may request access, correction, or deletion of your data at any time. We are committed to maintaining the confidentiality and security of your information throughout the recruitment process.