[Hiring] Lifecycle / CRM Marketer @Breakmark

Role Description

Maybe you've been running email and SMS for a DTC brand and want to build a retention program from the ground up rather than inherit someone else's. Or maybe you've been executing flows and campaigns inside a bigger team and want to own the whole channel: strategy, builds, testing, and results. In this role you won't be one of several people sharing a send calendar. You'll be the primary retention specialist, owning email and SMS end to end and the repeat-purchase number that comes with them.

This is a hands-on, execution-oriented role for a data-driven marketer who is as comfortable analyzing cohort repeat rates as building a flow in Klaviyo. Nail care is a daily ritual with a natural replenishment cycle, so the goal is clear: maximize LTV, repeat purchase velocity, and list health, and prove it with data.

• Design, configure, and launch automated customer journeys in Klaviyo, including Welcome series, Browse and Cart Abandonment, Post-Purchase Education, Replenishment Reminders, and Winbacks.
• Manage the SMS program, from broadcast schedules and subscriber acquisition pop-ups to targeted text sequences, in compliance with carrier and TCPA guidelines.
• Segment customer lists by purchase history, product preferences, engagement recency, and retail vs. DTC behavior to protect inbox placement and domain health.
• Partner with the Senior Graphic Designer and copywriters to produce high-converting, on-brand email assets.
• Analyze cohort repeat rates, churn indicators, and channel revenue attribution, and present key retention metrics in weekly cross-functional readouts.
• Use AI tools to generate subject line variants, test multivariate body copy, and streamline QA.

Qualifications

• Retention Experience: 2+ years managing email and SMS retention marketing end-to-end for a fast-moving DTC consumer goods brand.
• Platform Expertise: Advanced hands-on proficiency with Klaviyo (or equivalent enterprise retention platforms) and Shopify.
• Replenishment Model Acumen: Clear understanding of repeat-purchase mechanics, replenishment cycles, and customer cohort segmentation.
• Data & Testing Rigor: Experience structuring controlled A/B tests (send time, subject line, layout, incentive) and translating performance data into iterative wins.
• Autonomous Execution: Ability to take complete ownership of the send calendar and flow builds with minimal oversight.
• Language & Alignment: Strong written English; fully aligned with US Eastern working hours.

Nice to Have

• Experience in beauty, personal care, or CPG, especially replenishable or subscription-style products.
• Hands-on experience with dedicated SMS platforms (e.g., Postscript, Attentive) and TCPA compliance.
• Experience building retention programs that account for both DTC and retail customers.
• Familiarity with attribution and analytics tools (e.g., Triple Whale, GA4) for retention reporting.
• Familiarity with AI tools and workflow automation for copy testing and QA.

Benefits

• Join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience.
• Real ownership: the send calendar, the flow architecture, and a retention function built around your work.
• Direct collaboration across performance, design, and community.
• Fully remote role with a US-based team.