[Hiring] Lifecycle and Expansion Marketing Director @Consensus

Role Description

We're looking for a Director of Lifecycle and Expansion Marketing to change that. Reporting to the VP of Growth, you'll own the post-sale marketing engine end to end — onboarding, adoption, expansion, renewal, and win-back — and you'll carry a real expansion number alongside Sales and Customer Success.

This is an absolute build from the ground up, not a maintenance job. You'll design the lifecycle architecture from scratch, wire product usage and buyer-engagement data into triggered programs, and leverage our Demo Intelligence flywheel to convert deep engagement signals into high-converting expansion pipeline.

What You'll Do

• Architect and build the lifecycle strategy from scratch across the entire customer journey — onboarding, adoption, expansion, renewal, and win-back.
• Own the marketing contribution to the expansion number.
• Translate product usage, buyer exploration, and behavioral intent into qualified expansion pipeline across seat growth, new departments, and multi-product cross-sell.
• Build the signal layer for the installed base with RevOps.
• Turn adoption, usage, and engagement data into scored accounts, triggered campaigns, and a prioritized action list for CSMs and AEs.
• Own customer lifecycle communications — in-product messaging, email programs, webinars, customer education, and release communications in partnership with Product Marketing.
• Own the marketing contribution to onboarding and time-to-value, partnering with Customer Success.
• Build adoption programs that reduce churn risk.
• Partner with Product Marketing on packaging and use-case positioning for the installed base.
• Partner with ABM on named-account expansion plays.
• Instrument the whole thing and report on adoption, expansion pipeline, and retention influence.
• Build and develop the lifecycle team as the function grows.

What You'll Be Measured On

• Net Revenue Retention (NRR) Impact.
• Demo Intelligence-Driven Expansion Pipeline.
• Strategic Account Adoption & Attach.
• Time-to-Value & Onboarding Velocity.
• Signal-to-Execution Conversion.

Qualifications

• 8+ years in B2B marketing with 3+ years leading lifecycle, customer, or expansion marketing.
• Experience running a real expansion motion in a multi-product SaaS business.
• Deep marketing automation and lifecycle design skill.
• Comfortable in product usage data.
• A genuine partner to Customer Success and Sales.
• Domain fit preferred: experience marketing to pre-sales, revenue, or marketing leaders in GTM or revenue tech.
• Fluent in using AI for segmentation, content production, and analysis.
• Goal and metrics oriented.
• Comfortable in ambiguity and speed.
• Embody a 'High Standards, High Support' leadership style.

Benefits

• Health & Wellness: Generous employer contribution towards health insurance, including dental and vision coverage.
• Retirement Ready: 401(k) plan featuring company-matching contributions.
• Family First: Paid parental leave.
• Work-Life Balance: Unlimited PTO and 12 company holidays.
• Flexible Work Options: Work in a flexible, remote environment with a top-tier WFH setup.
• Grow with Us: Professional development program to expand your skills.
• Give Back: Two paid volunteer days each year at a charity of your choice.