[Hiring] Lead, Marketing @Warner Music Group

Role Description

As our first dedicated marketing hire, you will shape how the industry understands the emerging AI rights, licensing, and attribution infrastructure category, and why Sureel should become a foundational part of it.

Reporting to Co-President Aileen Crowley, you will be the marketing counterpart to our product, commercial, and client functions, owning category positioning, product marketing, thought leadership, demand generation, and brand.

Your focus will be on reaching the right audiences rather than maximizing reach, with an emphasis on rights holders, DSPs, AI companies, and other organizations that matter to Sureel's growth.

A core part of the role will be category creation: establishing the language, concepts, narratives, and proof points through which the industry understands AI rights and licensing, and positioning Sureel within that category.

What you'll do:

• Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution.
• Own product marketing across the Sureel stack, translating technical capabilities into clear value propositions, use cases, differentiation, and messaging for each customer segment.
• Create sales and executive materials, including pitches, case studies, demos, and other collateral.
• Build targeted demand among the organizations that matter most to Sureel, prioritizing qualified rights holders, AI companies, platforms, and ecosystem partners over broad reach.
• Build the right communication channels and programs to educate, nurture, and activate key audiences, including targeted email where appropriate.
• Lead thought leadership across Sureel and the broader AI rights and licensing landscape, turning complex technical and economic concepts into narratives that influence industry decision-makers.
• Develop Sureel's brand and market positioning, creating a clear and consistent identity across audiences and channels.
• Own event and industry presence, identifying the conferences, forums, working groups, and communities where participation can advance adoption, partnerships, or awareness.
• Turn pilots, integrations, partner outcomes, research, and product data into proof points and case studies that demonstrate Sureel's value.
• Track how the market is being framed, including how AI companies, rights holders, regulators, standards bodies, competitors, and media are talking about AI rights and licensing, and use those insights to refine Sureel's positioning.
• Support leadership on announcements, conferences, and PR, working with Warner Music Group brand and communications teams where appropriate.
• Manage agency, influencer, and creative partners, ensuring work is aligned with Sureel's brand and budget.
• Create repeatable marketing systems, including templates, timelines, budgets, and ways to understand what is working.
• Oversee compelling demo videos and other creative work that clearly communicate Sureel's products and value to clients and partners.
• Handle confidential and proprietary information with discretion and integrity.

Qualifications

• Deep experience in marketing, product marketing, category creation, or communications across music, media, enterprise technology, or infrastructure.
• Experience owning marketing for a brand or platform, taking work from strategy through execution and measuring the results.
• Understanding of the music industry and how artists, labels, publishers, and platforms communicate.
• Comfortable with data and financial detail, able to build and manage a detailed marketing budget while using judgment beyond the numbers.
• Strong storyteller who can make complicated technical concepts clear, relevant, and engaging.
• Ability to build trust quickly, make good judgment calls around voice and messaging, and know when to escalate.
• Clear communication skills in writing and in person, able to stay calm in a fast-moving environment.
• Interest in music, media, and AI, enjoying work in a small, collaborative, startup-paced team.

Requirements

• Experience as a first or early marketing hire, building functions and processes from scratch.
• Experience marketing to artists, labels, publishers, B2B platforms, or infrastructure companies.
• Track record of building awareness and adoption within a focused B2B, technology, or industry ecosystem.
• Experience running email marketing programs.
• Active involvement in the conversation around AI and music.
• Experience marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products involving multiple senior stakeholders in the buying process.
• Experience turning technical standards, policy developments, research, or emerging industry frameworks into compelling market narratives.

Company Description

Sureel AI is an independent, federated company within Warner Music Group. We're committed to building a diverse team and to fair recognition for creators everywhere.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.