[Hiring] Lead - Americas Partner Marketing @Freshworks

Role Description

Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America).

• This role serves as the GTM engine behind our partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations and scalable partner enablement.
• You’ll work directly with influential distributors and high-growth VAR partners to expand Freshworks’ reach, strengthen brand presence and amplify sales momentum across diverse markets.
• Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
• Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.
• Ability to advise or execute high-impact co-marketing programs: webinars, roundtables, digital campaigns, partner-led events and industry sponsorships.
• Drive through-partner marketing using campaign-in-a-box assets, content syndication and distributor-led amplification.
• Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan.
• Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
• Nurture partner advocacy by identifying and showcasing case studies, customer wins and co-selling success.
• Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
• Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
• Maintain operational rigor across program calendars, partner communications and system updates (SFDC).
• Collaborate with cross-functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing, & Customer Advocacy to ensure partners' visibility in the Freshworks ecosystem & vice versa.

Qualifications

• 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
• Experience in marketing Technology and SaaS businesses will be a bonus.
• Ability to bring multiple teams together to drive co-marketing campaigns.
• Creative thinking, self-driven & having a customer-centric mindset.
• Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously.
• Possess strong analytical & problem-solving skills, should be data & ROI driven.
• Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.

Benefits

• The annual base salary range for this position is $109,100 - $156,860 USD. This role is also eligible for a target bonus.
• Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
• Freshworks offers multiple options for dental, medical, vision, disability and life insurances.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.