[Hiring] IPM Partner Marketing Manager @The Channel Company

Role Description

We’re looking for a proactive, strategic, and collaborative Partner Marketing Manager to support our AWS clients by guiding their partners through successful Industry Partner Marketing programs. This role is a dynamic blend of digital marketing, client success, project management, and communication. You’ll work with AWS Industry Partner Marketing stakeholders to align their marketing strategies with business objectives, drive demand, and accelerate growth. You’ll also engage with partners on a one-to-many basis as you execute scalable marketing campaigns and events for them to leverage.

• Act as a strategic marketing advisor to partners—accelerate their success with personalized guidance on go-to-market planning, execution and reporting.
• Support the client in developing effective marketing programs that inspire partners to engage, leveraging internal tools and external agencies.
• Own marketing program execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.
• Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
• Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies and measuring ROI.
• Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
• Support partners in navigating the client’s marketing platform and tools, offering training and best practices.

Qualifications

• 3+ years of hands-on experience in partner marketing, with a focus on digital and demand generation.
• Background in B2B marketing or agency environments preferred.
• Experience in the tech industry is a plus.
• Strong analytical mindset—you enjoy measuring performance and optimizing for better results.
• Excellent communicator with confidence in both client-facing conversations and internal collaboration.
• Proficient in Microsoft Excel, PowerPoint, and Outlook.

Requirements

• Salary Range: $60,000 - $80,000

Benefits

• Medical, dental, vision, tele-health, disability, life insurance, health savings accounts.
• Paid parental leave.
• Company matched 401k.
• Unlimited PTO, sick time, and 15 company paid holidays.
• 100% remote work with flexible working hours.
• Innovative, collaborative, and inclusive work environment.