Role Description
MEDHOST, a division of Harris, is seeking a hands-on B2B marketer who helps bring healthcare technology solutions to market through product marketing, integrated campaigns, digital marketing, sales enablement, and audience-focused messaging. This role works across teams to turn product, market, customer, and business priorities into go-to-market programs, campaigns, and sales-facing deliverables. The position also uses generative AI, market and competitive research, and performance data to improve marketing execution and decision-making.
This role requires a versatile marketer who can move across disciplines, connect market and customer needs to marketing action, collaborate effectively, and carry initiatives from planning through execution and optimization. This is a remote role eligible to anyone in the U.S. and the role will include up to 10% travel within the U.S.
Primary Responsibilities
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Support go-to-market strategies and product launches for new solutions, enhancements, partnerships, and other business initiatives, coordinating messaging, audiences, assets, channels, and timelines.
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Translate product capabilities, market needs, and complex healthcare and technology information into clear value propositions, differentiators, proof points, and audience-focused messaging.
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Partner cross-functionally with R&D, Sales, Customer Success, subject-matter experts, and other stakeholders to understand product direction, customer needs, buyer priorities, and market opportunities.
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Develop and execute product marketing and sales enablement deliverables, including launch materials, campaign assets, webpages, presentations, sales tools, proposals, RFP/RFI content, and customer communications.
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Write and edit marketing and sales communications for clarity, persuasion, accuracy, audience relevance, and brand consistency.
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Apply generative AI for research, analysis, ideation, content development, and marketing workflow improvement.
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Develop and refine AI prompts and repeatable workflows, applying professional judgment to review outputs for accuracy, relevance, audience fit, and brand alignment.
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Plan and execute integrated marketing initiatives across web, email, search, social, webinars, customer communications, and sales enablement, including audience targeting, campaign activation, and performance measurement.
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Support website content, SEO, and AI visibility, such as AEO/AIO, along with landing pages, and digital experiences that improve visibility, engagement, and conversion.
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Conduct market, customer, audience, and competitive research and contribute insights that inform positioning, messaging, campaigns, and sales conversations.
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Analyze marketing performance, market insights, and stakeholder feedback to identify opportunities and recommend improvements to marketing programs.
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Manage multiple projects from planning through completion while maintaining quality, accuracy, organization, and deadlines.
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Maintain the effectiveness and implementation of the MEDHOST Quality Management System and meet applicable regulatory requirements as needed.
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Responsible for QMS procedures listed in QMS Procedure Crosswalk found in QMS Manual as applicable.
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Other duties as assigned.
Qualifications
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Bachelorβs degree in Marketing, Business, Communications, or related field preferred, or equivalent experience.
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4+ years of progressive B2B marketing experience across product marketing, integrated marketing, digital marketing, messaging, demand generation, or go-to-market execution.
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Healthcare technology, healthcare IT, enterprise technology, or similarly complex B2B experience preferred, with familiarity with healthcare industry terminology and market dynamics also preferred.
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Experience supporting product launches, positioning, buyer messaging, and sales enablement, with a strong understanding of customer value and differentiation.
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Practical proficiency using generative AI, prompting, and AI-assisted workflows in professional marketing.
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Strong writing, editing, and messaging skills, including the ability to simplify complex healthcare, technology, and business concepts for different audiences.
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Demonstrated ability to execute integrated and digital marketing across web, email, search, social media, and content channels, including SEO and emerging AI visibility practices such as AEO/AIO.
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Familiarity with conducting market, audience, or competitive research and translating findings into actionable marketing recommendations.
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Familiarity with CRM, marketing automation, content management, analytics, research, and other marketing technology platforms.
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Proficiency with Microsoft Office applications and modern marketing productivity tools.
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Ability to handle confidential information with professionalism and discretion.
Requirements
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Strong analytical and problem-solving skills, including the ability to interpret marketing data and performance metrics to guide decisions and improvements.
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Strong collaboration, communication, and relationship-management skills, with the ability to work effectively with peers, leadership, customers, partners, and vendors.
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Strong project-management and organizational skills with the ability to manage multiple priorities.
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High attention to detail and commitment to accuracy.
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Ability to independently execute work within established strategic direction.
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Adaptability, curiosity, and willingness to develop new capabilities as marketing practices and technology evolve.
Benefits
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Plenty of opportunities to grow your career.
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Comprehensive medical, dental, vision, STD, LTD, FSA benefits.
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3 weeks of vacation plus 5 personal days to recharge.
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401K and Life insurance benefits.
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Employee stock ownership and RRSP program.
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A chance to give back through community involvement.
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Flexible work arrangements to suit your lifestyle.
Salary Range
$70 - 90K