[Hiring] Integrated Marketing Manager @DraftKings Inc.

Role Description

As an Integrated Marketing Manager, you’ll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino. You’ll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you’ll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.

What You’ll Do

• Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.
• Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.
• Translate product and brand positioning into insight-driven, locally relevant campaigns.
• Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.
• Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior.
• Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.
• Use data and performance insights to inform decisions, test new ideas, and continuously improve results.

Qualifications

• At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.
• Strong understanding of the Canadian market, including sports, culture, and consumer.
• Proven experience developing and executing integrated, multi-channel campaigns.
• Knowledge of content, media, and partnerships beyond traditional performance marketing.
• Ability to operate independently in a fast-paced environment while managing multiple priorities.
• Strong analytical skills with experience using data to inform marketing decisions.
• Excellent cross-functional collaboration and communication skills, with strong storytelling ability.

Company Description

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.