[Hiring] Integrated Campaign Strategist @Project Management Institute

Role Description

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes a difference? Make an impact. Join PMI.

PMI is looking for an Integrated Growth Marketing Strategist to own the end-to-end, cross-channel activation strategy, bringing email, web, social, paid media, and content together into one cohesive approach rather than separate channel plans.

This role maintains a strong understanding of business performance, customer behavior, lifecycle trends, market dynamics, and seasonal opportunities to proactively identify and recommend initiatives that drive growth. The Strategist defines how audiences are reached and activated across the full channel mix, how channels and formats work together to achieve campaign objectives, and how performance is measured and optimized holistically.

With a deep understanding of both B2B and B2C audiences, the Strategist translates business and growth objectives into integrated activation strategies and provides clear direction to channel owners and agency partners for execution.

This is a senior individual-contributor role with direct accountability for growth and activation performance. The Strategist works closely across Marketing and other key functions to connect campaign performance to measurable business outcomes across the full customer funnel.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8–10 years of experience in integrated marketing, growth marketing, or performance marketing, including direct ownership of paid media strategy and planning.
• Proven track record of driving strong campaign performance across the end-to-end customer lifecycle.
• Demonstrated experience setting and being accountable to growth/performance targets.
• Experience managing agency relationships at a strategic level.
• Comfortable working in a matrixed, cross-functional environment with senior stakeholder visibility.
• Familiarity with marketing automation platforms, CRM systems, analytics/performance dashboards, and project management tools.
• Activation Strategy Ownership: Designs channel-agnostic activation strategy across paid, owned, and earned channels.
• Business & Customer Acumen: Demonstrates strong curiosity about broader business performance, customer behavior, and audience needs.
• Paid Media & Performance Marketing Acumen: Deep fluency in paid channel formats, targeting, platforms, and performance metrics.
• Growth Goal Ownership: Sets, owns, and is accountable for growth/activation performance targets.
• Agency Strategic Management: Directs and holds agency partners accountable at a strategy level.
• Cross-Channel Judgment: Understands how channels work together and makes format/investment tradeoffs across them.
• Executive Communication: Clearly represents strategy and performance to senior stakeholders.
• Analytics Literacy: Interprets performance dashboards and translates data into optimization decisions.
• Content & Messaging Awareness: Ensures narrative consistency across all campaign components.
• Adaptability: Comfortable working in fast-paced, dynamic environments with shifting priorities.
• Proficiency in PMI's business language (English).

Requirements

• Some travel, possibly up to 15%, conditions permitting.
• Ability to travel nationally and globally, which may occur over weekends or holidays.

Benefits

• An excellent total package, with compensation and benefits based upon your geographic location.
• Skill development opportunities, to help you grow now and into the future.
• Access to a global network, to enrich your professional experience.
• Flexible options to help balance work time and your time.
• Award and bonus opportunities.