[Hiring] Influencer Strategist @Indie Consulting

Role Description

Indie Consulting is seeking an experienced Influencer Strategist to lead the strategic development and optimization of influencer marketing programs across a leading global beauty client.

• Lead the development and execution of an elevated, strategically aligned influencer marketing program that drives growth, brand relevance, and cultural impact.
• Establish and align on key KPIs for influencer campaigns, ensuring clarity of objectives across awareness, engagement, and conversion goals.
• Develop and present comprehensive influencer program plans outlining campaign priorities, agency briefs, ways of working, and optimization strategies.
• Collaborate with internal client teams and agency partners to implement influencer programs across multiple brand categories.
• Identify and pursue opportunities to innovate within influencer marketing, staying ahead of platform evolution, algorithm changes, and emerging creator trends on channels such as TikTok, Meta, and YouTube.
• Lead the development and management of a multi-tiered, always-on influencer strategy that leverages data and insights to inform creative tactics and performance optimizations.
• Ensure seamless execution of influencer content across digital platforms, prioritizing engagement and conversion-driving initiatives while maintaining brand integrity and compliance.
• Build, maintain, and refine systems for tracking and measuring both earned and paid influencer ROI, delivering consistent performance insights to internal and external stakeholders.
• Partner cross-functionally to align influencer strategy with broader marketing, social, and communications objectives.
• Serve as a strategic advisor to client and agency partners, providing recommendations for continuous improvement, innovation, and impact.

Qualifications

• At least 6 years of experience in influencer marketing, brand strategy, or integrated communications.
• Proven success in leading large-scale, multi-channel influencer campaigns for major brands.
• Deep understanding of cultural trends, digital communities, and creator ecosystems.
• Strong analytical skills with experience using data to drive brand and influencer strategy.
• Exceptional communication and presentation skills for client and internal leadership.
• Demonstrated ability to manage agency partners and cross-functional teams.
• Highly organized, proactive, and comfortable managing multiple complex workstreams simultaneously.
• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).

Benefits

• Partner with one of the world’s most iconic beauty brands and help shape influencer marketing strategy at scale.
• Work with a passionate, high-performing team committed to collaboration, creativity, and growth.
• Gain exposure to cutting-edge influencer programs and cross-agency collaboration within a global organization.
• Enjoy the flexibility of a remote-first role with opportunities for NYC-based collaboration.

Contract Details

• Contract/Part-time: 30 hours/week
• Competitive compensation aligned with experience and scope of work.