[Hiring] Influencer Marketing Manager @Goliath

Role Description

Goliath is looking for an Influencer Marketing Manager to lead creator partnerships across our entire portfolio of toys, games, collectibles, and entertainment brands. This role will own relationships with top-tier creators, talent managers, agencies, and influencer platforms while developing scalable influencer programs that drive awareness, engagement, and conversion. No toy experience is required. Relationship-building expertise is.

What You Will Do

• Creator Partnership Strategy
  • Develop and execute influencer marketing programs across Goliath’s North American portfolio.
  • Identify, recruit, negotiate, and manage relationships with creators ranging from emerging voices to marquee talent.
  • Build long-term ambassador and partnership programs that extend beyond one-off campaigns.
  • Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives.
• Talent & Agency Relations
  • Serve as the primary point of contact for talent agents, managers, and creator representation firms.
  • Maintain and expand a robust network of creator, agency, and platform partners.
  • Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing.
  • Evaluate and onboard strategic influencer marketing vendors and scaling partners.
• Campaign Management
  • Manage end-to-end campaign execution across multiple brands.
  • Oversee briefing, content approvals, timelines, reporting, and legal compliance.
  • Ensure campaigns are delivered on time, on budget, and to performance expectations.
• Performance & Reporting
  • Develop monthly influencer performance dashboards for executive leadership.
  • Track KPIs including Reach, Impressions, Engagement, Video Views, Earned Media Value, Clicks, Conversions, and ROI.
  • Deliver actionable insights and optimization recommendations.
  • Benchmark performance across brands, partners, and creator tier.

Qualifications

• 5+ years of influencer marketing, talent partnerships, creator economy, social media, or entertainment marketing experience.
• Demonstrated experience negotiating creator agreements and campaign partnerships.
• Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives.
• Experience managing six- and seven-figure influencer budgets preferred.

Requirements

• Outstanding relationship-building and negotiation abilities.
• Deep understanding of influencer marketing metrics and measurement.
• Strong project management and organizational skills.
• Experience building executive-level reports and dashboards.
• Ability to navigate multiple brands and priorities simultaneously.
• Comfortable working in a fast-paced, entrepreneurial environment.

Preferred Backgrounds

• Influencer Agencies
• Talent Management Firms
• Creator Economy Platforms
• Entertainment Marketing
• Consumer Brands
• Social Media Agencies

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it
• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards