Role Description
Weβre looking for a Freelance Influencer Marketing Manager to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). This is a remote Freelance opportunity that may vary in weekly hours on one or more client accounts.
Responsibilities
-
Creator Sourcing & Talent Management
-
End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables.
-
Build and cultivate relationships with creators, influencers, managers, and agents.
-
Source UGC and creator talent using platforms like IMAI and your professional network.
-
Maintain a vetted, organized creator roster across paid organic social needs.
-
Match creators to briefs based on brand, tone, platform, and content requirements.
-
Build positive, professional relationships with creators to support long-term collaboration.
-
Support our internal βMovers+Creatorsβ program which houses creators across various areas that M+S will tap into for quick turnaround programs.
-
Creator Communication & Coordination
-
Manage all creator communication end-to-end, including:
-
Outreach and onboarding.
-
Brief delivery and clarification.
-
Deadlines and deliverable expectations.
-
Follow-ups and reminders.
-
Ensure creators clearly understand briefs, content requirements, and brand guidelines.
-
Proactively flag risks, delays, or misalignment to internal teams.
-
Coordinate product samples as needed.
-
Deliverables, Deadlines & Quality Control
-
Responsive to the unpredictable 24/7 nature of social media campaign execution.
-
Set and manage creator deliverables, timelines, and submission requirements.
-
Ensure accurate tracking of creator activity, deliverables, and performance data.
-
Monitor content to ensure assets are:
-
Complete.
-
High-quality.
-
On-brief.
-
Delivered on time.
-
Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed.
-
Ensure creators submit footage in the correct formats and specs for paid and organic use.
-
Contracts, Invoicing & Asset Tracking
-
Coordinate creator contracts, usage terms, and approvals.
-
Ensure invoicing details are clear, accurate, and submitted on time.
-
Track asset delivery status and usage rights across paid and organic channels.
-
Partner with internal teams to ensure assets are stored, labeled, and accessible.
-
Cross-Functional Collaboration
-
Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.
-
Ensure creator outputs align with strategic intent, brand voice, and platform needs.
-
Trends & Culture
-
Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements.
-
Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions β especially in new platform innovations.
-
Contribute to team brainstorms and creative campaign ideation.
Qualifications
-
5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns.
-
Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators).
-
Strong organizational skills with attention to detail and follow-through.
-
Ability to manage multiple timelines, campaigns, and creator relationships simultaneously.
-
Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments.
-
Clear written and verbal communication skills, particularly in creator-facing contexts.
-
Ability to collaborate effectively across teams and support senior leaders.
-
Deep passion for TikTok; experience with TikTok influencers a big plus but not required.
-
Passion for delighting clients and going above & beyond.
-
Keen eye for detail with the foresight to think about the bigger picture.
-
Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry.
-
Spreads joy!