[Hiring] Hotel Paid Media Specialist @Tiger Tracks

Role Description

We are engaging a Senior Paid Media Manager, Hotels & Hospitality (Contract) to drive performance and acquisition for our hotel clients. This role owns direct bookings across Google, Meta, CTV, and the metasearch ecosystem.

Within 90 days, success looks like:

• Clean feeds and tracking across every hotel property
• A launched test roadmap spanning metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak, and HotelsCombined) and paid media (Google, Meta, and CTV)
• A monthly reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality

Qualifications

• Experience in managing paid media campaigns in the hospitality sector
• Strong analytical skills with a focus on performance metrics
• Proficiency in Google Ads, Meta Ads, and CTV platforms
• Familiarity with metasearch platforms and their bidding strategies

Requirements

• Metasearch Campaign Ownership
• Google Hotel Ads: manage property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar)
• TripAdvisor: run Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance
• Trivago: manage CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized
• Kayak: operate managed campaigns, apply bid modifiers, and tune device and market-level performance
• HotelsCombined (Wego): set up and manage campaigns with market-level bidding and rate parity monitoring
• Google, Meta, and CTV Paid Media
• Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube
• Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores
• Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs
• Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting
• Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports
• Reporting, Testing, and Stakeholder Management
• Own monthly planning, pacing, and forecasting across all paid channels
• Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics
• Run a structured test-and-learn roadmap covering bid strategies, audiences, creative, and landing pages, with clear hypotheses and readouts
• Deliver weekly pacing snapshots, monthly performance readouts, and quarterly strategic reviews
• Brief creative (static, video, CTV cut-downs) and partner with revenue and e-commerce stakeholders to protect rate parity and direct-channel economics

Benefits

• Fully remote work environment
• Opportunity to work with a team of former Google leaders
• Competitive compensation package