[Hiring] Head of User Acquisition @Ruby Labs

Role Description

We are looking for a highly systematic Head of User Acquisition to own and scale paid acquisition for one of our core D2C subscription products. You will be fully responsible for building a stable, structured, high-ROI traffic operation — defining the strategy, managing the budget, leading the team, and driving consistent, predictable performance across all paid channels. The core challenge is not just scaling spend — it is diversifying a concentrated channel mix and profitably scaling new channels and geos to reduce platform dependence.

This is a high-impact role suited for someone who thinks in systems, not campaigns. Performance instability, inconsistent execution, and unresolved issues are not acceptable. You are expected to operate with structure and rigour at all times, while acting as the key bridge between product, creative, and analytics. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Key Responsibilities

• Strategic Ownership & Structure
  • Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
  • Develop scalable processes, SOPs, testing frameworks, and reporting systems
  • Design UA OKRs and KPIs for both team-wide success and individual performance
• Team Leadership & Management
  • Manage and mentor a team of UA Managers
  • Lead hiring, onboarding, training, and performance management within the UA function
  • Create a high-talent-density culture that fosters performance, accountability, and growth
  • Drive knowledge sharing and ensure best practices are institutionalised across the team
• Performance Marketing Execution
  • Own budget management across all platforms, ensuring efficient CAC and positive ROAS
  • Develop and implement growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
  • Partner with the data team to build and refine advanced analytics and attribution models
  • Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
• Cross-functional Collaboration
  • Collaborate with the Managing Director to align UA strategy with product and business goals
  • Work closely with creative leads to guide ad production using data-driven briefs
  • Own vendor relationships with major advertising platforms and tools

Qualifications

• 5+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app)
• Proven track record managing paid acquisition at scale across multiple platforms
• Experience managing significant monthly paid budgets with clear ROI accountability
• Demonstrated ability to build systems, SOPs, and reporting structures — not just run campaigns
• Experience directly managing and developing a UA team of at least 3–5 professionals
• Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
• Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL

Requirements

• Highly systematic and structured operator — you build processes, not workarounds
• Results-driven with full accountability for performance and ROI
• Hands-on when it counts — able to independently diagnose and resolve issues on any traffic source
• Strong management instincts: knows how to hire, develop, and hold people accountable
• Clear, direct communicator who operates effectively in a remote environment

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.