[Hiring] Head of Retention Marketing @ARB Interactive

Role Description

Players don't stick around because we ask nicely. They stick around because every visit feels worth it. We're looking for a Head of Retention to own that whole journey, from the first spin to VIP, and build the retention engine behind the ARB Business Solutions products. You'll work directly with our CEO and partner closely with the Head of User Acquisition and Head of Casino. It's a hands-on seat today, with room to grow as we scale.

• Opening moves:
  • Learn our players, our CRM setup, and what's already working, then map the player journey from registration to VIP.
  • Build the first CRM calendar and a promo roadmap.
• The main game:
  • Run lifecycle programs across email, push, SMS, and messaging apps, while keeping frequency in check so players never feel spammed.
  • Build and run tournaments, quests, and challenges that get players excited to come back.
  • Build and own the new player signup offer and the refer-a-friend program.
  • Catch players who are slipping away and win them back, and make our VIPs feel like VIPs.
  • Ensure each program and offer is tested to ensure a smooth user experience, and report on retention, engagement, and LTV.
• Bonus rounds:
  • Help shape how the retention function is built and staffed as we grow.
  • Grow into leading a team and a full department.

Qualifications

• 5+ years in player retention, CRM, or lifecycle marketing, owning the results, not just the campaigns.
• Experience in sweepstakes or social casino, understanding how promos, offers, and player messaging work in that world.
• Experience running multi-channel campaigns in a CRM or marketing automation platform.
• Designed tournaments, quests, challenges, or other live promotions that moved the numbers.
• Comfortable with data: segmentation, cohorts, A/B tests.
• Experience leading, whether by mentoring, running projects, managing vendors, or managing a small team.
• Ability to work independently and confidently communicate with senior leadership.

Requirements

• VIP or high-value player program experience (not required).
• Referral program experience (not required).
• Familiarity with responsible gaming practices (not required).

Benefits

• Opportunity to build a retention function from the ground up, in a business where play is the whole point.
• Real ownership of the player experience, from signup offer to VIP.
• Role designed to grow: start hands-on, and grow into leading a team and a department.
• A team that dreams big, moves fast, and is motivated by achieving goals.
• Remote and flexible work from anywhere in the EU.