[Hiring] Head of Personal Brand @hiry.agency

Role Description

I’m looking for a Head of Personal Brand to help me scale my presence across social media and press — not through complex growth hacks, but through consistent, high-quality execution.

You’ll be responsible for managing everything related to my personal brand:

• Coordinating content across Instagram, YouTube, and LinkedIn
• Organizing podcast appearances and media features
• Working directly with me to stay on track
• Managing creative freelancers
• Ensuring consistent content delivery

If you’re organized, have great taste, and can get sh*t done without hand-holding — keep reading.

Qualifications

• You’ve managed a creator, executive, or public figure’s brand before (or similar role in a PR/influencer agency).
• You’re insanely organized and can manage a ton of moving pieces without dropping the ball.
• You’re proactive and know how to make things happen — even if it means DM’ing five editors at midnight to hit a deadline.
• You have a good eye for aesthetics and know what makes content feel premium.
• You don’t need hand-holding — you execute without waiting to be asked twice.
• You genuinely enjoy building brands and helping someone scale their presence.

Requirements

• Plan and coordinate social content — including Instagram feed, stories, YouTube uploads, LinkedIn posts, and occasional Twitter threads.
• Manage and brief our content army (200+ video clippers, editors, and creatives who’ve already applied to help).
• Chase me (nicely) when I forget to film, post, or follow through on content plans.
• Repurpose existing content into formats for different platforms (e.g., YouTube → Reels → Tweets → LinkedIn posts).
• Coordinate logistics like uploading content to Drive, getting raw footage to editors, and making sure captions, music, and formats are all dialed in.
• Organize media appearances — podcasts, collabs, PR, interviews, etc.
• Pitch me to relevant creators, podcasts, and publications (I’m already in talks with Forbes and Faces — you’ll help manage this).
• Stay on top of our brand pillars (fashion, sports, lifestyle, founder content) and find/post content that aligns.

Benefits

• Full-Time, Remote (Berlin or Germany preferred, but not required)
• Start Date: ASAP

This Is NOT For You If...

• You’re looking for mentorship or career coaching (this is not a learning role).
• You need someone to tell you what to do each day.
• You’re not comfortable managing a large number of freelancers.
• You think organizing content and chasing a founder is beneath you.

Bonus Points If...

• You’ve worked in personal brand management, PR, influencer marketing, or creative production before.
• You’re based in Berlin or Germany (not required but helpful).
• You speak decent English (German is a plus, but not necessary).

Ready to Apply?

• Send over a short intro explaining why this role fits you perfectly.
• Examples of personal brands you’ve helped grow or manage.
• Your monthly availability.
• Your expected salary range.