[Hiring] Head of Paid Social @Launch Potato

Role Description

Auto insurance on paid social is one of our highest-potential channels and you would own it end to end taking it to the next level.

• This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem.
• The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours.
• You own a vertical, not a slice.
• Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.
• Margin is the metric.
• The mandate is scale, not maintenance.
• The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin.
• The interesting part is unsolved: creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom.
• Short line to the people who decide: you work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product.
• Spend decisions here get made on margin, not against a burn plan set by someone else's timeline.

Qualifications

• Paid social bought at scale in performance marketing, affiliate, or leadgen.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing.
• Real TikTok scale, managing meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

Requirements

• Focus and Win: Start from the P&L and the metric, relentless about why performance moved.
• Better Every Day: Seek feedback and turn it into visible change.
• Stronger Together: Brief the creative team clearly and treat them as partners.
• Embrace Change: Find compliant paths to scale when policies or constraints shift.

Nice to Have

• Auto insurance, or another regulated leadgen domain.
• Advertorial or direct-response landing page funnels and conversion rate testing.
• Working knowledge of AI creative generation tooling.
• Familiarity with Looker.

What You'll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact.
• Pacing and margin targets, including judgment calls on when lower ROAS is the right trade.
• The creative testing roadmap, built with the Creative Strategist and the creative team.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps.
• The working partnership with the GM of Auto Insurance, compliance, and product.

What Great Looks Like

• Auto insurance paid social hits its margin and pacing targets consistently.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical.
• Compliance and product treat you as a partner on funnel and offer strategy.

This Isn't the Right Seat If You

• Want to set strategy and hand execution to someone else.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer.