[Hiring] Head of Marketing Tech Business Unit @GR8 Tech

The Head of Marketing Tech serves as the owner of the Marketing Tech Business Unit, responsible for product vision, commercial expansion, P&L, and operational execution. This role combines product strategy, business development, marketing ownership, and cross-functional leadership. The role is highly entrepreneurial and requires deep understanding of digital / affiliate marketing, SaaS product growth, and iGaming commercial dynamics.

What You’ll Be Driving:

1. Business Unit Leadership & P&L Ownership

• Taking full P&L responsibility, including revenue, costs, forecasts, and profitability;
• Defining yearly OKRs, roadmap, budgets, and hiring plans for the BU;
• Aligning product, engineering, marketing, sales, and delivery teams around BU KPIs;
• Building long-term strategy for external monetization and scalable growth.

2. Product & Platform Strategy

• Owning the overall product vision, positioning, and long-term roadmap for Aff.Tech;
• Defining strategic priorities for internal operations and SaaS customers;
• Driving platform evolution in scalability, configurability, reporting, onboarding flows, and integrations;
• Balancing internal needs with external client requirements;
• (Nice to have) Contributing to or evolving agent-based or hybrid affiliate systems as part of the platform ecosystem.

3. Commercial Growth & Go-To-Market

• Driving growth of external clients (operators, agencies, media buying teams);
• Building and executing GTM strategy, including website, events, PR, partnerships, and industry listings;
• Working with Sales on pricing, packaging, and deal support;
• Identifying and developing strategic partnerships.

4. Marketing Ownership

• Owning brand positioning, messaging, and storytelling for Aff.Tech;
• Overseeing all product marketing assets: presentations, brochures, demos, case studies;
• Managing conference presence, awards, and media exposure;
• Ensuring alignment with the overall GR8 Tech brand strategy.

5. Operations & Delivery Management

• Overseeing cross-functional delivery across product, engineering, QA, design, analytics, and support;
• Building scalable onboarding and delivery processes for new clients;
• Ensuring platform stability, performance, and regulatory alignment across regions.

6. Team Leadership

• Leading and growing a cross-functional team;
• Defining performance KPIs and development paths;
• Fostering a culture of ownership, accountability, and execution.

What Makes You a GR8 Fit:

• 8–12+ years in product, marketing tech, SaaS, or iGaming leadership roles;
• Proven experience leading a product or business unit with revenue responsibility;
• Strong background in affiliate marketing and performance marketing ecosystems;
• Experience scaling B2B SaaS products;
• Nice to have: exposure to agent networks, offline affiliate models, or hybrid acquisition channels;
• Deep understanding of affiliate marketing mechanics;
• Ability to translate strategy into actionable roadmaps and execution plans;
• Strong data literacy: KPIs, forecasting, financial modeling;
• Excellent stakeholder and C-level communication skills.