[Hiring] Head of Marketing & Growth @UtiliSave LLC

Role Description

UtiliSave is seeking a senior B2B marketing leader who will own UtiliSave's brand, lead generation engine, and thought leadership platform, building on 35 years of industry credibility to drive measurable pipeline growth and establish UtiliSave and its CEO as the authoritative voice in utility cost recovery.

The ideal candidate has a proven track record of building and executing B2B marketing programs that generate measurable pipeline, not just impressions. This person is as comfortable setting strategy as rolling up their sleeves to execute.

What You Will Own

• Brand & Thought Leadership: UtiliSave's market position, CEO personal brand on LinkedIn and industry platforms, speaking and PR pipeline, and all external content and messaging.
• Demand Generation: End-to-end digital marketing — SEO/SEM, paid media, email, and content — with accountability to pipeline metrics, not campaign metrics.
• Marketing Operations: Budget, analytics stack, CRM integration, reporting cadence, and continuous channel optimization against measurable revenue outcomes.

What You Will Build Here

You are joining as UtiliSave's founding marketing leader — the person who establishes the function, sets the standards, and defines how UtiliSave goes to market.

Responsibilities

• Own the marketing roadmap — setting priorities, allocating budget, tracking performance against pipeline and revenue targets, and continuously optimizing based on data.
• Develop and execute marketing strategies — social media, email campaigns, content, and all marketing materials — with every initiative measured against its contribution to new client acquisition and brand authority.
• Lead brand strategy and ensure consistent, differentiated messaging across all touchpoints.
• Own and optimize all digital marketing channels — SEO/SEM, LinkedIn paid media, Google Ads, email marketing, and website performance.
• Conduct and supervise research to monitor market trends, competitive activity, and client behavior.
• Build and execute the CEO thought leadership platform: speaking engagements, industry publications, podcast opportunities, and LinkedIn content strategy.
• Report on campaign results, ROI, pipeline impact, and brand health to leadership on a regular cadence.
• Serve as brand guardian for all internal and external communications.
• Participate in the selection and onboarding of marketing support staff as the team grows.
• Build and manage relationships with external vendors, agencies, and freelancers.
• Leverage AI tools to maximize output, accelerate campaign cycles, and maintain UtiliSave's competitive edge.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field required. MBA or advanced degree a plus.
• 6+ years of B2B marketing experience, with at least 2 years in a strategy-owning or marketing leadership role.
• Demonstrated experience managing or mentoring direct reports, junior staff, or agency/vendor teams.
• Proven success building and executing B2B strategic marketing plans that drove measurable pipeline growth.
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics.
• Deep familiarity with LinkedIn as a B2B marketing and thought leadership platform.
• Current certifications in Google Ads, LinkedIn Marketing, SEO, and email marketing/CRM platforms strongly preferred.
• Experience with CRM systems (HubSpot or Salesforce preferred), marketing automation tools, and data visualization/reporting platforms.
• Experience with graphic design tools and video editing software.
• Experience with website management platforms (WordPress preferred).
• Demonstrated hands-on experience with AI-powered marketing tools.
• Self-starter with a proactive, creative mindset and an ownership mentality.
• Ability to manage multiple projects simultaneously and meet deadlines under tight time constraints.
• Ability to communicate clearly at all levels.

Requirements

• Full-time remote; core hours 9:00 AM – 6:00 PM Eastern Time.
• Must reside in the Eastern or Central Time Zone.
• Must be a U.S. Citizen or active Green Card holder. Visa sponsorship is not available.
• Must have the certifications and proficiency in the technologies noted in the job description.

Benefits

• Base salary: $85,000–$110,000 per year, commensurate with experience.
• Performance bonus: year-end bonus and merit increases tied directly to delivered results.
• Health, dental, and vision insurance.
• 401(k) with company match.
• 3 weeks paid time off to start, plus 11 paid holidays.
• Full-time remote.