[Hiring] Head of Marketing @Eleken

Role Description

This role is a chance to not just execute someone else's brief, but to actually set the direction for the marketing function and see a direct line between your work and the company's revenue.

Qualifications

• Overall marketing experience of roughly 5+ years (not necessarily all of it in a leadership role)
• Experience managing a marketing team — able to set direction and define tasks, not just execute ones already handed to you
• Strong analytical skills: comfortable with numbers, understands funnel economics, makes decisions based on data rather than abstractions
• A research-driven, analytical mindset — willing to dig independently into context (product, clients, business processes, competitors, market) until a problem actually makes sense
• Comfortable with ambiguity: able to take on open-ended problems with no ready-made solution and define the first steps yourself
• Background in a B2B service business (an agency of 100+ people) or in enterprise-segment marketing (account-based marketing, working with funnels for large clients) is a strong plus
• English — confident reading and writing (spoken English is not critical; the role has no direct client-facing communication)
• Experience with SEO/content marketing as a primary lead generation channel

Requirements

• Experience in design agencies or adjacent IT service companies (nice to have)
• Experience launching or scaling new channels — paid advertising, webinars, LinkedIn ABM (nice to have)
• Understanding of how SEO and search are evolving under the influence of LLMs/AI (nice to have)

Main Responsibilities

• Manage the marketing team (SEO specialist, content writers, SMM specialist) and set its direction and priorities
• Own the key metric — the volume and conversion of leads into contracts — with a focus on improving the effectiveness of the main channel (SEO/content)
• Turn open-ended problems into concrete, measurable outcomes for the team
• Research the market, clients, competitors, and the company's own product to make informed decisions
• Test and roll out new lead generation channels (paid ads, webinars, ABM) where the economics justify it
• Bring in a technical specialist or business analyst as needed to execute initiatives
• Report directly to the CEO on results and progress

Benefits

• Individually discussed salary based on experience
• Flexible working hours
• Paid vacation and sick leave
• Fully remote position
• Co-working space compensation
• Finance/accounting support
• Employee referral bonuses
• Internal learning activities (talks, feedback sessions, lectures)
• Reading club and corporate library access

Hiring Process

• Resume review
• Interview with Talent Acquisition Specialist
• Interview directly with the CEO
• Offer