[Hiring] Head of Marketing @Aquiva and Hapi

Role Description

Hapi sells into a knowable universe: a few hundred hotel groups and a few dozen technology providers. ABM, events, pipeline attribution, and product launch support are the fundamentals of this job. HITEC, other key industry events, and Hapi's proprietary events are important points in our sales cycle and where many of our most valuable customer and prospect conversations happen. The opportunity is to make this proven motion significantly more effective — using AI and modern tooling as genuine force multipliers for a lean, three-person team, while continuously testing and improving how we reach, engage, and convert our market.

You will own the marketing budget, manage two direct reports (Marketing Senior Specialist and Graphic Designer), and maintain strong relationships with our PR and web agency partners.

What You'll Be Accountable For

• Pipeline from Marketing: Own top-of-funnel conversion and pipeline generation. Campaigns must be attributable to revenue, not just activity.
• ABM & Demand Generation:
  • Design and run ABM programs for a defined, finite universe of accounts — enterprise hotel groups, brands, and technology providers.
  • Partner closely with Sales to define priority accounts, buying committees, engagement signals, and coordinated account plays.
  • Build a system that learns and improves with each touch using AI to automate research, personalize outreach, score engagement, and surface the next best action.
  • Optimize for accounts that convert, not impressions.
• AI-Search & Retrieval Visibility: Own Hapi's discoverability in AI-generated search results (GEO), not just traditional SEO.
• Brand & Market Position: Sharpen Hapi's positioning against a competitive hospitality-tech landscape. Own voice, visual identity, and narrative consistency.
• Content Velocity: Build a content operation where taste and distribution are the constraints — not production capacity.
• PR Management: Serve as Hapi's primary relationship owner with our PR agency. Set the communications strategy and define deliverables.
• Event Strategy & Execution: Own strategy and execution for HITEC, key industry conferences, and Hapi's proprietary events.
• Partner & Channel Marketplace: Own strategy for Hapi's B2B SaaS provider and technology marketplaces.
• Product Marketing & Go-to-Market: Partner with Product, Sales and Customer teams on product positioning, launches, sales enablement and go-to-market strategy.

Qualifications

• Director-level marketing leadership in B2B SaaS or technology, ideally within an enterprise or complex-sales environment.
• Experience owning a marketing budget and making investment/trade-off decisions based on business impact.
• Demand generation and ABM ownership with revenue attribution — not just campaign management.
• A concrete track record of building workflows with AI tools, with before/after metrics to show for it.
• Experience managing agency relationships as primary owner.
• Ability to own event strategy and execution — HITEC or comparable B2B industry events.
• Experience managing content strategy.
• Remote team management experience and strong cross-functional communication.

Nice-to-Haves

• Hospitality industry experience — fluency in how hotels and hotel brands evaluate, buy, and implement technology.
• Experience in data, integration, or API connectivity products.
• Exposure to EU or APAC marketing expansion.
• Experience guiding a marketing function through a strategic growth milestone.
• Strong writer who works across technical and commercial audiences.

The Team

Two direct reports: Marketing Senior Specialist and Graphic Designer. You'll also manage the day-to-day relationship with our PR and web agency partners. This is intentionally a lean team (no planned expansion through 2027), so the successful leader will be both strategic and hands-on, using agencies, technology and AI to extend the team's capacity.

Compensation

• Competitive base salary + performance bonus tied to pipeline outcomes.
• Remote-first with periodic team gatherings and industry events.
• Full benefits package.