Role Description
The Head of Marketing is responsible for the day-to-day marketing activities of the organization and long-term marketing strategy for the company. The Head of Marketing is responsible for developing, implementing, and executing strategic marketing plans for the entire organization for brand recognition.
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Managing all marketing for the company and activities within the marketing department.
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Developing the marketing strategy for the company in line with company objectives.
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Co-ordinating marketing campaigns.
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Overseeing the company’s marketing budget.
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Creation and publication of all marketing material in line with marketing plans.
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Planning and implementing promotional marketing campaigns.
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Manage and improve referral generation campaigns, measuring results.
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Overall responsibility for brand management and corporate identity.
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Preparing online and print marketing campaigns.
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Monitor and report on effectiveness of marketing communications.
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Creating a wide range of different marketing materials.
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Working closely with design agencies and assisting with marketing launches.
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Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
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Analyzing potential strategic partner relationships for company marketing.
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Participate in meetings and committees.
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Manage and lead social media, public relations efforts, and online presence.
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Review current marketing trends to determine effectiveness of different styles and strategies.
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Understand and monitor key performance metrics and tracking tools for market research, forecasts, analyses, results, and trends to translate results into actionable insights for executive team.
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Additional duties as assigned.
Qualifications
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Bachelor’s degree in business, marketing, communications, or related field preferred.
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Strong creative outlook.
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Understanding of public relations.
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Advanced communication skills.
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Advanced skills with social media and online presence.
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Valid driver’s license.
Requirements
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Three (3) to five (5) years’ experience in marketing campaign, marketing strategy, and marketing planning.
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Successful track record in senior marketing role.
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Strong customer service skills.
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Interpersonal skills including the ability to form constructive and effective relationships.
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Attentive and active listening skills.
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Effective verbal and written communication skills, and strong presentation skills with the ability to adjust accordingly for a variety of audiences.
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Analytical/methodical reasoning ability with the ability to objectively evaluate the risk/benefits of a situation and conclude appropriate course of action.
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Strategic problem solving with the ability to adapt to change and/or uncertainty.
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Intellectual ability to handle concepts and complexity.
Company Description