[Hiring] Head of Marketing @Rouge Care

Role Description

The Head of Marketing owns marketing at Rouge Care end to end — brand, creative, paid acquisition, lifecycle, content and earned media, and the measurement behind all of it. You lead a small in-house team plus a freelance creative layer, you own the budget, and you sit on the leadership team. This is a head-of-department seat, not a channel specialist role: you set the plan, you make the calls, and you are accountable for the outcome.

A few things make this different from a standard DTC marketing seat:

• Rouge Care is a modern wellness brand, not a device company — spec-sheet marketing is off-brand.
• The work is helping people feel, perform, recover, and age better.
• Our economics are acquisition-led: most customers buy once, come back for accessories, and upgrade when a new hardware generation earns it.
• CAC has to pay back on the first order; the real levers are AOV, referral, owned content, and long-cycle nurture.
• We sell in six markets, with the US as the largest.

You'll be measured on one number: blended MER, anchored to contribution margin, with new-customer CAC and payback as the leading indicators. We run on EOS — weekly Level 10, quarterly Rocks, a scorecard — and you'll bring that discipline into the marketing team.

Reports directly to the COO.

What You'll Own

• Brand & Creative
  • Own the positioning and the message: what Rouge Care stands for, in the words customers actually use, consistently across every market and channel.
  • Direct the creative engine — creative strategy, in-house and freelance creative talent, and a testing pipeline that produces enough volume to learn fast without diluting the brand.
  • Hold the premium bar. Every ad, email, and page should look and sound like a wellness brand people trust, not a hardware spec sheet.
• Paid Acquisition & Performance
  • Own the paid media plan and budget across Meta, Google, TikTok, and marketplace advertising, and the split between awareness and conversion spend.
  • Lead the media buying team to scale new-customer acquisition profitably, judged on true MER and payback — not platform-reported ROAS.
  • Open and scale new markets with a repeatable playbook: localization, offers, creative, and channel mix that transfer cleanly from one country to the next.
• Lifecycle & Owned Channels
  • Own email and SMS (Klaviyo) as a revenue channel: flows, campaigns, segmentation, and the long-cycle nurture that keeps customers engaged between hardware generations.
  • Grow revenue per customer — bundles, accessories and stands, upgrade campaigns at each new launch, referral, and reviews.
  • Build the launch playbook with Product so every new generation, accessory, and software feature lands with a full go-to-market plan.
• Content, Community & Earned Media
  • Lead PR, organic social, creator and influencer programs, community, and SEO/AEO as a coherent visibility engine, not a set of side projects.
  • Make our science and our customers' results the story: education-led content that earns trust before the first click.
  • Partner with Sales and Strategic Partnerships on B2B, practitioner, and corporate wellness marketing so the brand shows up consistently everywhere it sells.
• Web, CRO & Measurement
  • Own the Shopify storefront and PDPs as conversion assets, with a standing CRO cadence and a clear view of what the top competitors are doing better.
  • Own the marketing dashboard and attribution stack (Triple Whale and first-party data): MER, CAC, contribution by channel and by cohort, reported weekly and trusted by the leadership team.
  • Run the marketing operating rhythm — annual calendar, quarterly plan, weekly scorecard, budget and forecast — so the department runs on a system rather than on you.

Qualifications

• 7+ years in DTC or e-commerce marketing, with at least 3 years leading a team and owning a P&L-level number (MER, CAC, or contribution margin).
• Proven track record scaling paid social and search profitably on seven-figure annual budgets, with a clear-eyed view of incrementality and attribution.
• Experience with premium, considered-purchase products — high AOV, long consideration cycles. Wellness, health-tech, or consumer hardware is a strong plus.
• Brand instinct and performance discipline in the same person: you can direct a creative and read a cohort analysis in the same afternoon.
• A builder of teams and systems — hiring, briefing, managing freelancers, and running a weekly cadence that makes the team better without you in every room.
• AI-native marketer who uses AI tooling instinctively for creative volume, research, analysis, and speed.
• Comfortable working autonomously in a remote environment, taking ownership, and moving fast.

Bonus

• Klaviyo, Shopify, and Triple Whale; Amazon marketing; multi-country expansion; experience operating inside EOS.
• Bilingual French/English (Montreal headquarters).

Benefits

• Remote-first work environment
• 4 weeks vacation
• 5 personal/sick days
• Group insurance
• RRSP matching up to $5,000
• $500 annual health & wellness flex allowance
• Legendary Christmas party