[Hiring] Head of Marketing @Town Web

Role Description

We're looking for someone exceptionally creative to lead our marketing department — a person with the freedom to take big creative swings and the resources to execute their own.

Our brands — Town Web, HeyGov, and ClerkMinutes — form a suite of tools built specifically for municipal clerks, and each one is crafted to be exceptional at its job.

Here's what you'll own:

• Strategy and positioning across the portfolio, and the department's EOS operating cadence.
• Demand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives.
• Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid.
• Lifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind it.
• The quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launches.
• Go-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers.

Qualifications

• Exceptional Enthusiasm
• Extremely Creative Energy
• Experience leading a marketing function and being accountable for its results.
• Ability to make a traditional or crowded category stand out with original ideas.
• Comfort with AI tools and basic coding skills to build or fix small things.
• Real paid acquisition experience across Meta, Google, LinkedIn, and Bing.
• Hands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels.
• B2B SaaS background, with experience managing employees, contractors, and agencies.
• Nice to have: GovTech or public-sector experience, marketing multiple products simultaneously, and building measurement where little existed.

Requirements

• Comfortable working without a finished playbook.
• Ability to work closely with a highly creative founder.
• Willingness to travel to meet clerks and attend work conferences alongside Sales.

Benefits

• Remote work flexibility.
• Opportunity to lead a creative marketing team.
• Engagement in innovative marketing strategies.

How to apply

Complete the Workable Form, and make sure to include your resume. There will be questions to answer. Please make sure you answer them- we read these!

IMPORTANT: Only applications submitted through the proper channel, which is Workable, will be processed. Taking the CultureIndex Survey is a requirement; we will not respond to any applications submitted without this.