[Hiring] Head of Marketing @Strike

Role Description

Strike has built one of the leading brands in Bitcoin, a global customer base, and a large organic audience without building a traditional marketing organization. Now we are looking for a senior marketing leader to build that organization from the ground up.

As Head of Marketing, you will:

• Determine how Strike goes to market, acquire and retain customers, and bring new products to market.
• Measure marketing performance and build the necessary team, systems, agencies, and capabilities over time.
• Own marketing strategy, customer acquisition, lifecycle marketing, product marketing, go-to-market strategy, attribution, marketing operations, budget, and team development.
• Comfortably move between strategy and execution, defining the plan, building infrastructure, launching programs, and hiring a team.
• Work closely with Product, Data, Finance, Brand, and Communications and report directly to the CEO.

Responsibilities

• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget.
• Build the marketing organization from the ground up, including its people, processes, technology, measurement systems, agencies, and operating cadence.
• Develop a deep understanding of Strike's customers, segments, behaviors, and motivations to shape positioning, acquisition strategy, product adoption, and marketing investment.
• Own go-to-market strategy for major product launches, new markets, and strategic initiatives.
• Build product marketing capabilities that clearly communicate who Strike's products are for, why they matter, and how they should be positioned in the market.
• Build a scalable customer acquisition engine across various channels.
• Identify and develop new acquisition channels rather than relying exclusively on established performance marketing playbooks.
• Establish clear channel economics, including customer acquisition cost, lifetime value, payback periods, cohort performance, incrementality, and return on marketing investment.
• Build Strike's marketing attribution, analytics, and measurement infrastructure in partnership with Data and Engineering.
• Own lifecycle marketing across onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention.
• Develop programs that increase adoption of Strike products among existing customers.
• Turn Strike's existing audience, brand, content, and organic distribution into measurable customer acquisition and revenue channels.
• Build and optimize referral, affiliate, creator, and partner marketing programs.
• Determine the appropriate mix of internal capabilities, agencies, technology, and external partners.
• Hire, lead, and develop the marketing team as the function grows.
• Partner closely with Brand and Communications to ensure that growth strengthens Strike's brand and maintains customer trust.

What Success Looks Like

Over your first 12–18 months:

• Strike has a clear marketing strategy, operating plan, budget, and company-wide marketing cadence.
• We have a strong understanding of our customers and the segments where Strike has the greatest opportunity to win.
• Major product launches and strategic initiatives have disciplined go-to-market strategies.
• We understand CAC, LTV, payback, incrementality, cohort performance, and channel economics well enough to allocate capital with confidence.
• Strike has developed multiple repeatable and scalable customer acquisition channels.
• Lifecycle marketing materially improves onboarding, activation, product adoption, retention, and customer value.
• Strike's existing brand and organic audience translate more systematically into customer growth and revenue.
• The company has built the marketing infrastructure, systems, and measurement capabilities required to scale.
• A high-performing marketing team has been built around the channels and capabilities that prove they work.

Qualifications

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business.
• Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization.
• A true builder mentality; comfortable personally doing work before delegating.
• Demonstrated success building, testing, and scaling customer acquisition channels.
• Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment.
• Experience implementing marketing attribution, analytics, and measurement infrastructure.
• Experience managing meaningful marketing budgets and allocating spend based on performance.
• Strong understanding of lifecycle marketing and conversion across the customer funnel.
• Strong product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches.
• Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels.
• Experience marketing high-consideration or high-value products where trust and customer quality matter as much as acquisition volume.
• Strong appreciation for brand and the judgment to know when marketing should amplify an existing brand rather than reinvent it.
• Proven ability to recruit, manage, and develop high-performing teams.
• Strong cross-functional operator who can work effectively with Product, Data, Finance, Brand, Communications, and executive leadership.
• Comfortable operating with ambiguity, making decisions with incomplete information, and building systems where none previously existed.
• Genuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning.

Benefits

• Salary range: $246K - $273K for US-based positions.
• Equity in a high-growth startup.
• Cell phone and internet reimbursement.
• Flexible PTO, sick leave, and parental leave.
• No trading fees when you buy and sell bitcoin on Strike.
• Location-dependent competitive salary for other locations.
• Other benefits are location dependent.