[Hiring] Head of Marketing @Crystalia Glass

Role Description

We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership.

Qualifications

• 7+ years of marketing experience, including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.
• Direct experience owning marketing for the US market, with responsibility for customer acquisition, demand generation, and brand growth.
• Experience marketing the same product or brand to both B2B and B2C audiences simultaneously.
• Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products, or another comparable high-consideration category.
• Experience managing significant paid media budgets — ideally $1.5M+ annually.
• Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue.
• Strong experience with CRM systems, including pipeline structure, workflows, lead qualification, reporting, and funnel analysis.
• Experience leading distributed marketing teams of 8+ people, including specialists, contractors, and agencies.
• Proven marketing and growth results supported by specific numbers and business outcomes.
• English C1+, with strong written English for US-facing communication, messaging, and creative review.

Requirements

• Define and strengthen Crystalia's positioning in the US premium market.
• Build consistent messaging and brand standards across channels and customer touchpoints.
• Develop a visual production pipeline for completed projects — photography, video, and portfolio content.
• Build PR and media presence in architecture, interior design, construction, and relevant lifestyle publications.
• Develop partnerships with architects, interior designers, contractors, and other trade professionals.
• Own marketing-sourced growth across both B2B and B2C.
• Manage and allocate a $200K+ monthly media budget.
• Lead strategy across paid search, paid social, SEO, content, CRM, and other acquisition channels.
• Make channel and budget decisions based on closed revenue and unit economics, not lead volume alone.
• Improve qualified demand, conversion, CAC, ROMI, and overall marketing efficiency.
• Build visibility from first touch through closed revenue.
• Develop attribution and channel-level unit economics.
• Track and use CAC, ROMI, conversion rates, close rates, average deal value, and sales-cycle length.
• Analyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaigns.
• Build concise executive reporting focused on metrics that drive decisions.
• Work with Sales leadership as a peer partner, not as the manager of the Sales organization.
• Assess and develop the existing team structure.
• Strengthen brand and analytics capabilities.
• Hire and manage specialists, contractors, and agencies.
• Establish clear ownership, processes, quality standards, and accountability.
• Build systems that can scale with the business.
• Experience with digital customer journeys, online conversion, and e-commerce mechanics.

Benefits

• Remote work opportunity.
• Flexible working hours with at least 6 hours of daily overlap.
• Media budget of $200K+/month.

Company Description

Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors, including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.