[Hiring] Head of Marketing @Revive Media

Role Description

Join Revive Media to help advertisers across the country scale their localized Connected TV advertising. Our business is growing rapidly and we’re in the midst of transforming from a services agency to a product-led business with our new native platform, Convoy. The platform is live with external partners and we're expanding its reach - this role will help drive broader adoption, improve the experience for existing users, and scale usage across new channels and customers.

We are a small, remote-first team of high-performing professionals with diverse backgrounds located across many time zones, including North America, Europe, and Asia. We prioritize asynchronous communication and documentation but come together as a team to solve hard problems.

This is a build role. Revive has spent seven years earning its reputation through relationships; now it needs a market presence to match. You'll own how we position Convoy's new features and competitive differentiation, and build a demand generation engine to drive a direct pipeline with SMB verticals like home services, legal, auto, and QSR. You'll take full ownership of events, from vendor negotiation to onsite execution, reset the tone and structure of our website, and bring an informed point of view to our content and social presence.

Responsibilities

• Brand & Positioning Strategy
  • Own brand strategy and positioning across the full Convoy portfolio.
  • Own competitive differentiation and ongoing market research.
  • Maintain brand and messaging standards for the existing platform-referred business.
• Full-Funnel Demand Generation
  • Build and run the engine that generates net-new pipeline directly with SMB verticals.
  • Build out the inbound side of the funnel, paid media, SEO/SEM, and email/lifecycle marketing.
  • Manage the existing Clay outbound contractor through the transition.
  • Build and run win-back campaigns targeting churned accounts in partnership with sales.
• PR & Communications
  • Land press coverage and bylined articles that build Revive's credibility in new verticals.
  • Source and manage freelance PR support as needed.
• Events
  • Research and deliver a recommended event calendar each year.
  • Own event strategy end-to-end on the events selected.
  • Represent Revive credibly in vendor negotiations.
• Website & Brand
  • Reset the tone, positioning, and structure of the website.
  • Set creative direction for the contracted designer.
  • Own the standards for collateral, one-sheets, and sales presentations.
• Content & Social
  • Set strategy and voice for LinkedIn and other channels.
  • Direct AI-assisted content production.
• Budget Ownership
  • Own and build the marketing budget.
  • Build the business case for new spend.
• Analytics & Forecasting
  • Forecast pipeline contribution from marketing-driven channels.
  • Partner with RevOps/HubSpot to build the reporting infrastructure.
  • Present regular performance updates to the CRO.
• Cross-Functional Partnership
  • Partner with RevOps/HubSpot day to day on lead scoring, routing rules, and database hygiene.
  • Partner with sales on win-back campaigns and messaging.
  • Partner with customer success and account management to understand churn drivers.
• Team Building
  • Direct the contracted designer's output.
  • Build the business case for additional marketing headcount.

Qualifications

• 7+ years of experience in B2B marketing with direct ownership of demand generation and pipeline.
• Fluency in adtech, programmatic, or CTV.
• Experience shaping go-to-market for feature launches, product repositioning, or vertical expansion.
• Experience owning a marketing budget with P&L accountability.
• A track record of building PR or communications programs.
• Comfortable negotiating vendor contracts and managing external teams.
• Experience hiring and managing a lean team.

Benefits

• Comprehensive healthcare including medical, vision & dental benefits covered at 100% for employees and 50% for dependents.
• Fully Remote with a remote working stipend.
• Flexible PTO - take what you need, when you need.
• Coffee or Tea Subscription.
• Monthly 3 day weekend.