[Hiring] Head of Marketing @Wikimedia Foundation

Role Description

The Wikimedia Foundation is looking for an experienced Head of Marketing to help establish and oversee a new function responsible for product and integrated marketing. Positioned within the External Communications team, the Head of Marketing will collaborate with Foundation stakeholders to shape our go-to-market approach.

Key responsibilities will include:

• Product marketing leadership
  • Work with the Senior Director of External Communications to help establish product marketing as an emerging function.
  • Recruit and lead team members overseeing product marketing.
  • Lead coordination with Foundation departments for external audience engagement and campaign planning.
  • Bring a retention and lifetime-engagement lens to product marketing planning.
  • Develop a foundation for product marketing metrics.
  • Establish strong commercial judgement within the audience and competitive landscape.
• Brand and channel marketing
  • Partner with the Brand Studio and Brand Management team to develop a shared global brand marketing approach.
  • Line-manage team members responsible for integrated and performance marketing.
  • Collaborate with Insights and Brand Studio on developing new marketing briefs and campaigns.
  • Ensure strategic alignment between product marketing briefs and the wider marketing and communications team.
  • Oversee the development and execution of the Foundation's web, SEO/GEO, and app store strategy.
  • Architect and oversee decisions on marketing technology and tooling.
  • Stay at the forefront of trends, platform shifts, emerging channels, and marketing tools.
• Team leadership
  • Experience leading and line managing a multidisciplinary marketing team.
  • Actively manage priorities across product marketing and integrated marketing.
  • Oversee and manage relationships with external agencies.

Qualifications

• 12+ years of marketing experience, including significant knowledge of product marketing (at least 5 years in a b2c setting).
• Experience at a major website, online publisher/platform, growing and engaging audiences at scale globally.
• Experience building product messaging and value propositions.
• Ability to adapt tone, voice, and message across different cultural contexts.
• Experience in agile, fast-paced, complex, and ambiguous marketing environments.
• Experience in leading through influence and collaboration.
• Experience developing and overseeing a multichannel strategy across paid, owned, and earned media.
• Ability to operate as a peer with internal stakeholders.
• Experience with campaign analytics.
• Direct experience evaluating or implementing marketing technology.
• Experience working remotely and across multiple time zones.
• Budget management experience.

Benefits

• Competitive and equitable salaries.
• Remote-first organization with staff members in 40+ countries.
• Inclusive and equitable workplace.

Company Description

The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge, and that everyone should be able to access that knowledge freely.

• We host Wikipedia and the Wikimedia projects.
• We build software experiences for reading, contributing, and sharing Wikimedia content.
• We support the volunteer communities and partners who make Wikimedia possible.
• We advocate for policies that enable Wikimedia and free knowledge to thrive.