[Hiring] Head of Marketing @Bruker Corporation

Role Description

The Head of BBIO Marketing (m/f/d) defines and executes the marketing strategy for a significant BioSpin business or product division, shaping medium- to long-term growth priorities with high autonomy. The role applies modern, data-driven and innovative marketing approaches across:

• Positioning
• Demand generation
• Portfolio marketing
• Sales enablement

to strengthen market presence, customer relevance, pipeline growth and New Order Bookings. The role can be based in Germany or France.

As a senior strategic partner to Sales, Business/Product Management, Applications and Executive leadership, the position builds scalable operating models, high-performing teams and governance for global consistency, regional relevance and continuous improvement.

Responsibilities

• Lead Generation: Develop and prioritize lead generation activities that directly contribute to increasing New Order Bookings. Expand these initiatives into white-space opportunities across academic and industrial/pharma (B2B) segments.
• Demand Generation and Funnel Performance: Build and govern scalable demand generation programs, including segmentation, targeting, nurturing, lead qualification, and funnel progression.
• Digital, Data and AI-Enabled Marketing: Advance a modern, data-driven, and AI-enabled marketing strategy by leveraging marketing automation, analytics, personalization, intent signals, and predictive insights.
• Marketing Strategy and Business Ownership: Define and own the BBIO marketing vision, multi-year roadmap, and annual priorities.
• Integrated Go-to-Market Planning: Translate business strategy into integrated go-to-market plans that connect customer segments, positioning, demand generation, sales enablement, and regional execution.
• Campaign Marketing: Lead campaign strategy across BBIO business areas, ensuring clear value propositions, differentiated positioning, prioritized launch plans, and measurable contributions to market adoption and revenue growth.
• Global-to-Regional Marketing Orchestration: Drive the global-to-regional marketing operating model across APAC, China, India, Japan/Korea, the Americas, and EMEA.
• Commercial Enablement and Sales Partnership: Serve as a strategic partner to Sales, Business/Product Management, Applications, and Executive Leadership.
• Performance Management and KPI Governance: Establish and oversee marketing performance governance across key metrics.
• Organization, Talent and Capability Development: Lead, develop, and empower a high-performing, multi-disciplinary marketing organization.
• Budget, Resource and Investment Prioritization: Own and optimize marketing budgets, resources, and external partner investments.
• Customer, Market and Competitive Intelligence: Translate customer needs, market trends, competitive dynamics, and commercial performance insights into actionable recommendations.
• Innovation, Continuous Improvement and Responsible Governance: Champion innovative, best-in-class marketing practices while ensuring responsible use of data, AI, brand assets, and external communications.

Qualifications

• 10 - 15+ years of progressive marketing experience, with substantial exposure to B2B environments and industries such as life sciences, biotechnology, diagnostics, medtech, or complex technology solutions.
• Proven success in a senior marketing leadership role (Senior Manager, Associate Director, or Director level), leading high-performing teams and driving business growth.
• Demonstrated track record of delivering measurable impact on pipeline growth, demand generation, and commercial performance.
• Experience working within global, matrixed, and internationally operating organizations.
• Strategic thinker with strong commercial acumen and a results-oriented mindset.
• Data-driven decision-maker with the ability to translate insights into actionable business outcomes.
• Skilled at building alignment across functions, regions, and leadership teams.
• Strong people leader with a passion for coaching, developing talent, and fostering a high-performance culture.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization.

Core Competencies

• Marketing Management – Expert
• Go-to-Market Strategy – Expert
• Demand Generation and Lead Management – Expert
• Campaign Architecture and Performance Marketing – Expert
• Digital Marketing and Marketing Automation – Advanced
• AI and Generative AI in Marketing Operations – Expert
• Marketing Analytics and KPI Management – Expert
• Commercial and CRM Data Analysis & Interpretation – Advanced
• Strategic Communication and Messaging – Expert
• Customer, Market and Competitive Intelligence – Advanced
• Budget, Resource and Agency Management – Advanced
• MS Office and Microsoft Copilot – Expert