[Hiring] Head of Lifecycle & Brand Marketing @OppFi

Role Description

Reporting to the Chief Product & Marketing Officer, you will collaborate with our executive leadership to lead a cohesively branded customer experience that enables responsible credit access to millions of Americans. The Head of Lifecycle & Brand Marketing will own the strategy and evolution of OppFi’s customer lifecycle, focusing on customer acquisition and retention. You will be the key voice of the OppFi customer and the owner of the OppFi Brand, including overseeing creative design and content. You will bring the Brand messaging to life by managing the end-to-end lifecycle strategy across:

• Prospects
• First-time customers
• Repeat customers
• Disengaged customers

You will mentor and grow a team of lifecycle marketing managers, designers, and marketing technology, encouraging and empowering new idea generation and AI adoption. Internally, this position will work closely with stakeholders across Product, Marketing, Engineering, Operations, Legal, Finance, and the Executive Leadership Team.

Qualifications

• 10+ years of marketing experience with a focus in customer marketing
• 6+ years inspiring, managing, and coaching people and teams
• FinTech experience and knowledge of working in a highly regulated environment
• Outstanding communication skills
• Ability to identify industry trends and best practices
• Experience delivering marketing via CRM, specifically the Braze Platform
• Familiarity with leading Design, Prototyping, Project, Program Management and Development lifecycle tools such as Figma, Monday, Jira, etc.

Requirements

• Develop Communication Strategies to increase customer conversion at every touchpoint; new loan originations and customer repayment are primary focal points
• Drive the overall Communications Strategy and the roadmap that delivers it, including key channels like Email, SMS, and Website
• Partner with Data to understand customer progression and develop meaningful cohorts
• Lead the communications strategy for operations and transactions related communications
• Partner with Product leaders to integrate smart marketing with seamless technology
• Own lifecycle KPI’s and escalate metrics to Senior Leadership on a regular cadence
• Define and own brand and creative standards, voice, and tone across product lines
• Run an insights-first mentality where customer NPS and qualitative insights provide a regular pulse on the OppFi customer experience
• Lead, mentor, and scale a team of Lifecycle Marketers, Design, and MarTech (4+ direct reports)
• Promote a supervised test and learn environment that drives returns on marketing investment

Benefits

• Flexible, remote environment
• 401(k) matching program
• Generous paid time off
• Medical, dental, and vision coverage
• Tuition reimbursement
• DoorDash DashPass
• Figo pet insurance
• Rocket Lawyer
• Access to LinkedIn Learning
• Fringe lifestyle benefits platform