[Hiring] Head of International Marketing @The Quality Group

Role Description

As Head of International Marketing (gn), you’ll lead this next growth chapter — driving awareness, engagement, and commercial performance across markets. You’ll shape how ESN shows up globally and locally:

• Building campaigns that convert, content that connects, and partnerships that inspire.
• Driving successful D2C growth will be a core part of your mission — turning brand love into measurable business impact.
• Working closely with the Global D2C, Marketing, and Commercial teams to align initiatives, leverage insights, and deliver results.
• Identifying the right consumer angles, spotlighting hero products by channel, and bringing ESN to life through events, sponsorships, and creators.

Your mission includes:

• Defining brand positioning per market, balancing global consistency with local relevance.
• Developing and executing the omni-channel marketing activation plan to drive customer acquisition and retail growth.
• Building brand heat through local activations, content, and collaborations with world-class athletes and creators.
• Driving impactful D2C marketing and performance initiatives to grow traffic, conversion, and loyalty.
• Identifying which content, creators, and channels best engage consumers and strengthen the brand.
• Partnering with local markets to capture consumer insights and accelerate growth.
• Ensuring seamless brand experience across e-commerce, retail, and social touchpoints.
• Leading a small team of 1-2 directly and indirectly guiding and leading 10+ people in markets and in HQ.

Qualifications

• Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure.
• Proven track record in brand building combined with hands-on experience in performance marketing (lower funnel) and influencer marketing.
• Strong understanding of product and category storytelling — knowing how to position hero products and create excitement across markets.
• Data-driven mindset with the ability to translate insights into growth decisions.
• Highly ambitious and hungry to make things happen — thrives in a fast-moving, high-performance environment.
• Hands-on, entrepreneurial approach — this is not corporate; it’s about building things from scratch with passion and fun.
• A genuine team player who brings energy, collaboration, and drive to every project.
• Deep understanding of consumer behavior, culture, and digital engagement.
• Passion for sports, performance, and the lifestyle that defines ESN’s community.
• Fluency in Dutch is a big plus.

Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation.
• Corporate benefits.
• 28 days vacation/year.
• And much more.