[Hiring] Head of Growth & Marketing @Maximus Health, Inc.

Role Description

Maximus is looking for a Head of Growth & Marketing.

• Revenue & portfolio strategy:
  • Own the company revenue target; translate it into growth plans and budget allocation by product, persona, and channel.
  • Partner with Finance to build the forecasting model — spend, CAC, conversion, LTV, and revenue by product line — and report against it to the CEO and leadership team.
• Persona-driven acquisition:
  • Define buyer personas for each acquisition channel and understand how conviction and intent differ by source.
  • Treat the channel itself as a persona signal that informs everything downstream.
• Creative & messaging:
  • Own creative strategy and messaging architecture — every concept built for a specific persona and adapted natively to various channels.
  • Run a testing discipline that links creative to funnel outcomes, not just click metrics.
• Brand Marketing:
  • Understand and tell the story of Maximus across different mediums and channels to grow awareness and educate in a crowded space.
• Channel portfolio:
  • Own paid media performance (budgets, agencies, optimization, measurement).
  • Scale influencer, creator, and affiliate programs into meaningful channels.
  • Diversify the mix to reduce dependence on any single platform.
• Site experience & conversion:
  • Own what happens after the click — landing experiences matched to persona and channel.
  • Ensure messaging continuity from ad through intake to purchase, lifecycle/CRM, and funnel CRO.
• Team leadership:
  • Restructure the existing team and agency roster, hire key roles, and build the operating rhythm.

Qualifications

• 10+ years in growth/performance marketing, including 5+ years leading teams.
• Proven success scaling a DTC subscription business with a high-consideration product.
• Demonstrated ownership of a revenue number, not just a media budget.
• Deep hands-on fluency in paid social and paid search.
• A portfolio of persona-driven creative strategy.
• Experience owning post-click conversion and the analytical depth to back it.
• Builder profile: has restructured or built a marketing org, hired senior channel leads, and managed agencies.

Requirements

• Telehealth, regulated health, or wellness category experience (familiarity with health-claim ad policies and compliance-constrained creative).
• Experience marketing a multi-product portfolio with distinct buyer personas per product.
• Experience using AI tooling to multiply team output.

Qualities

• High Conscientiousness: Highly effective, organized, dutiful, self-disciplined, and careful.
• High Horsepower & Humility: High intellectual and physical energy, eager to solve complex problems.
• Creative Thinker: Highly creative thinker who finds unique solutions.
• Relentlessly Resourceful: Highly proactive, does not quit, and finds innovative solutions.
• Passion for Men’s Health & Development: Interest in helping men develop a healthy masculinity.

Benefits

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage).
• Full Suite: Medical, Dental, Vision, Life Insurance.
• Best-in-class 401K options.
• Flexible vacation/time-off policies.
• Liquidity of options whenever available.
• Extended options exercise window for loyal employees.