[Hiring] Head of E-Commerce @AG Barr

Role Description

We’re looking for an ambitious and visionary Head of E-Commerce to spearhead our digital and E-Commerce transformation within AG Barr. As Head of E-Commerce, you will be leading one of our most important channels within the business and will build and implement a long term strategy, anchored around scaling profitably and capitalising on the E-Commerce channel’s organic growth. This role requires strong team leadership, strategic thinking, complex problem solving, deep commercial understanding, strong negotiation skills and the ability to build and maintain strategic relationships with our E-Commerce customers to drive mutually beneficial results. The primary focus of the role is managing the profitable scale up of our Amazon business, whilst working to continue growth across Grocery.com, unlocking additional routes to market and embedding our E-Commerce Performance strategy across the business.

As our Head of E-Commerce, you will:

• Lead Strategy Development: Set the overarching online growth strategy, driving profitable expansion of existing business (Amazon, Ocado, Grocery.com) as well as pioneering white space strategy (TikTok Shop, Quick Commerce etc) and embedding E-Commerce Performance strategy.
• Drive Team Growth and Development: Manage, lead and develop a high performing team of 5, with scope to grow as our E-Commerce business accelerates.
• Scale Amazon Profitably: Define and execute a profitable multi-platform Amazon growth strategy across 1P, 3P, Amazon Fresh, Business and Pan-EU expansion.
• Drive Pureplay and Grocery.com Performance: Lead and set direction for delivery of ambitious growth plans across existing (Ocado / Grocery.com) and new / emerging routes to market (TikTok shop / Quick Commerce / D2C etc).
• Master Commercial and Operational Execution: Lead and set direction for complex AVN / JBP negotiations, manage CPI implementations and resolve operational frictions (chargebacks, catalogue optimisations, supply chain programmes).
• Drive the E-Commerce Performance Agenda: Partner with the Retail Sales Team to drive best in class performance across UK Grocery platforms (Tesco, Sainsbury’s, Asda, Morrisons etc) and implement standardised execution playbooks for online promotional mechanics, activation strategy, digital shelf excellence and drive share of search.
• P&L and Commercial Governance: Deliver full E-Commerce P&L including volume, trade spend, terms, forecasting accuracy, online media budgets and monthly reporting.
• Reporting and Tracking: Establish robust tracking and reporting rhythms to track KPIs across sales accounts and E-Commerce Performance metrics, to share with the business and use for continual optimisation.
• Educate and Influence: Act as the internal champion for E-Commerce, sharing insight, knowledge and expertise of E-Commerce across to business to drive understanding and digital commerce best practice, across the cross functional team and beyond.

Qualifications

• Proven E-Commerce Leadership: Significant commercial E-Commerce experience, ideally in an FMCG environment, with a strong track record of P&L ownership and team management.
• Amazon Expertise: Deep expertise navigating Amazon 1P, 3P, Pan EU models, trade terms and operational workflows.
• Multi Channel Breadth: Knowledge and experience of working and winning with Grocery.com accounts, and familiarity with other routes to market such as: TikTok Shop, Quick Commerce.
• Commercial Acumen and Negotiation: Sharp financial skill, category-led selling experience and proven ability to lead complex commercial negotiations (AVNs, CPIs, JBPs).
• Digital Media Fluency: Understanding of Amazon Ads and digital retail media is advantageous.
• E-Commerce Performance Experience: Knowledge and experience of E-Commerce Performance programmes e.g: digital shelf optimisation, sponsored search etc.
• Cross-Functional Influence: Proven success in managing senior-level relationships internally and externally. Ability to influence decision-makers and effectively present at various organisational levels.
• Energy and Ambition: A proactive, growth oriented mindset with the drive to lead exciting, transformational change!

Benefits

• Uncapped bonus linked to business performance.
• Defined contribution Pension.
• Up to 34 days holiday (depending on shift pattern).
• Flexible holiday trading.
• Flexible cash pot to spend on benefits.
• Healthcare Cash Plan.
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc.
• Life assurance.
• Save as you earn scheme.
• Staff sales discount.
• Free AG Barr products throughout your working day and staff sales.
• Annual salary review.
• Ongoing professional development and access to Learning and Development programmes and content.
• And much more!