[Hiring] Head of Demand Generation @Hawk

Role Description

Hawk is looking for an exceptional Head of Demand Generation to run a numbers-driven demand program that delivers pipeline and revenue goals.

• Own the full-funnel demand strategy — from creating global and localized campaigns for top-of-funnel awareness through to optimizing the inbound customer journey.
• Head up a talented team of specialist marketers, providing leadership, direction, and orchestration for exceptional outcomes.
• Work closely with other Marketing functions, aligning with Product Marketing, Content, Business Development, and Operations.
• Partner with Sales, Partnerships, Customer Success, and RevOps to develop winning strategies for prospect and customer engagement.
• Provide insights to the CMO and CRO on pipeline generation effectiveness.
• Engage in hands-on activities, such as being the onsite Marketing lead at conferences and optimizing ABM ads.

Qualifications

• 7+ years in B2B demand generation, with proven experience of delivering on pipeline and revenue targets.
• 3+ years managing people, with a track record of developing specialists into strong independent operators.
• Experience in marketing to the financial services industry, preferably in financial crime and compliance or cybersecurity.
• Hands-on fluency across channels, especially ABM, paid and organic digital, field/virtual events and webinars, and partner marketing.
• A passion for identifying and executing on campaign ideas, both local and global, that successfully take a prospect through the buying funnel.
• Experience in actively fostering productive relationships with Marketing colleagues to achieve stellar outcomes.
• Ability to work closely with Sales, focusing on pipeline quality and revenue outcomes.
• Track record of building scalable systems and processes, not just running individual campaigns.
• Excellent written and verbal communication skills, including comfort presenting results and plans to executive leadership and the board.
• Sharp budget management and prioritization instincts; comfortable making the case for (and against) spend with data.

Requirements

• Own the demand generation strategy and pipeline number: set targets for MQLs/SQLs/pipeline by channel and be accountable for delivering on those goals.
• Build and lead an integrated, multi-channel demand plan spanning ABM, paid and organic digital, events/webinars, partner marketing, BDRs, and more.
• Identify necessary campaigns, collaborating with Content and Product Marketing teams on quarterly strategy plans.
• Manage, coach, and develop a team of marketing specialists — setting clear goals and providing regular feedback.
• Be hands-on with elements of the demand gen program and participate in onsite events.
• Partner with Sales on lead handoff, scoring, SLAs, and follow-up.
• Own the demand gen budget: allocate spend across channels based on performance and defend ROI to the exec team.
• Drive attribution and reporting: build a clear view of what's working across the funnel and report on it to the CMO, CRO, and board.
• Build a testing culture: run structured experiments across channels and segments to improve efficiency and conversion rates.
• Work with Marketing Ops to ensure the right martech stack is in place and effectively integrated with CRM.
• Bring an outside-in view: track what's working in B2B demand gen and introduce new channels, formats, or approaches.

Benefits

• Culture of mutual trust, support, and passion.
• Opportunities for professional growth.
• Make a difference in the global fight against Money Laundering, Fraud, and terrorism.