[Hiring] Head of CRO @Activate Talent

Role Description

The Head of CRO is responsible for leading the strategy, creation, and optimization of landing pages and offers to maximize ad performance and client growth. This role combines creative and analytical skills to:

• Design congruent funnels
• Structure high-impact offers
• Test variations
• Analyze performance data
• Deliver actionable insights that directly impact client ROI

The Head of CRO works closely with the media buyers, creative team, and developer to ensure execution and performance improvements.

Qualifications

• Background in CRO
• Strong communicator, able to simplify complex insights for clients
• Able to manage multiple tests, deadlines, and client priorities
• Committed to testing, iteration, and staying on top of CRO best practices

Requirements

• Experience with tools such as Claude AI, Chat GPT, Ads Manager, Triple Whale, Convert case, Microsoft Clarity, Google Gemini Atria, and Hemingway editor
• Analytical thinker who balances data with creative testing ideas

Benefits

• 100% remote work in Latam
• Long-term independent contractor position
• Flexible schedule: Monday to Friday, 5am to 5pm PST

Company Description

It’s a performance-driven digital marketing agency focused on helping eCommerce and DTC brands scale through paid media, creative strategy, and data-led growth. They specialize in managing and optimizing campaigns across platforms like Meta, Google, and TikTok, combining media buying with conversion-focused creative and funnel optimization.

The team operates in a fast-paced, results-oriented environment, working closely with brands to improve key metrics such as ROAS, CAC, and LTV. Their approach is highly analytical, with a strong emphasis on testing, iteration, and aligning marketing performance with revenue outcomes.