[Hiring] Head of Creative Strategy @Maneuver Marketing

Role Description

In this role, you’ll own the full spectrum of creative strategy, visual/content ideation and asset production SOPs. You’ll lead the charge in collaborating and managing paid and organic research playbooks as we expand into new channels and/or markets. Most importantly, you’ll inspire the team, refine creative frameworks, and establish repeatable processes that allow high-quality design to scale without compromise.

If you’ve built in-house performance creative teams for DTC wellness brands (hired, onboarded, managed, directed) and now want to do it your way with clear guardrails, we’d love to chat.

What You’ll do

• Research & Creative Strategy
  • Build extensive visual research libraries around the market, product and competitors (collect sentiment data, organic content scrapes, ad libraries etc) across different brands and SKUs
  • Map out customer journey flows for all brands and SKUs (ads, emails, SMS pop-ups, store, upsells, LPs, listicles, quizzes, amazon page etc)
  • Increase creative diversity for all brands and SKUs through new ideation frameworks (profiles/audiences, concepts, formats, styles, delivery mediums)
• Team Performance, Management & Growth
  • Manage & conduct regular performance reviews with creative strategists and designers, including weekly/bi-weekly 1:1s, quarterly review, providing feedback on improving KPIs (sales volume, efficiency)
  • Scope, hire, onboard and manage high agency, performance-oriented designers, creative strategists (including both in-house and with external creative agencies)
  • Provide regular performance updates to key stakeholders (e.g. Head of Departments) on initiatives and team progress
• Workflows, Asset Management & Implementation
  • Document, design and optimize creative SOPs, templates (static ad production, listicles, landing pages, quizzes, videos and contribute insights on tests/results)
  • Work with cross-functional teams for creative pipeline integration (retail, emails, amazon, youtube etc)
  • Push for innovation in testing and implementing new asset generation tools (E.g. Sora, Midjourney, Runway)
  • Oversee creative quality checks, final exports, and delivery. Balance speed and volume with accuracy. Look for opportunities to automate or improve quality of production process
• Brand & SKU Launch Directives
  • Lead visual assets for brand, packaging, and go-to-market kits for new ventures and/or SKUs
  • Collaborate with Legal teams to ensure creatives meet compliance standards
  • Collaborate heavily on AGI innovation across campaigns (heavy AGI asset generation testing, tech/in-house tool collabs, ideation/combination)

Qualifications

• 8+ years of experience in creative direction with a minimum of 3+ years in a similar role, ideally within the health (supplements/wellness), beauty (hair/skin care), or direct response/DTC space
• Proven track record of launching successful campaigns generating 8-9 figure revenues, with a focus on viral, conversion-driven creatives across multiple channels
• Expertise in developing compelling concepts and visual storytelling to create high-performing, scalable campaigns that drive strong engagement metrics (CTR, CVR, etc.)
• Demonstrated ability to navigate and uphold compliance standards across digital and native advertising channels in the supplement sector.
• Experience managing and scaling creative teams, of in-house designers/editors to execute performance-driven campaigns
• Experience in creating and implementing creative strategies for product scaling, including market research, visual concept development, idea amplification, multi-channel placement, and running tight, well-planned production schedules
• Problem solver with high ownership and a strong ability to identify opportunities, create alignment, implement solutions, and use data/feedback to continuously improve performance

Requirements

• Strong ability to inspire and lead creative teams
• Experience with data-driven decision making
• Ability to manage multiple projects simultaneously

Benefits

• Competitive salary
• Health and wellness benefits
• Opportunities for professional development