[Hiring] Head of Brand Marketing @Dotdash Meredith

Role Description

The Brand Marketing team for our CPG division develops and brings to market brand-led go-to-market narratives, editorial programs, sales materials, and proactive opportunities across the Lifestyle portfolio. In close partnership with Editorial, Sales, Sales Marketing, Content Strategy, Account Strategy, Design, and other internal teams, the group translates brand strengths, audience insights, and marketplace opportunities into compelling pre-sale materials and advertiser-ready programs.

Qualifications

• Bachelor’s degree preferred or equivalent experience.
• 7–9 years of relevant experience in brand marketing, pre-sale marketing, integrated marketing, publishing, media, or a related field.
• Experience in the Beverage/CPG space is a requirement.
• Experience developing and presenting advertiser-facing go-to-market materials and packaging opportunities grounded in editorial and audience insights.
• Experience serving as a strategic cross-functional partner in a deadline-driven environment.

Requirements

• Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations in Keynote and PowerPoint.
• Strong written, verbal, and presentation skills, with the ability to tailor communication to different audiences.
• Understanding of the advertising and publishing landscape, including digital, social, print, and experiential opportunities.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• A proactive, collaborative approach with the ability to move initiatives forward and identify opportunities grounded in the DNA of the brand.
• Ability to connect audience, brand, and marketplace insights to revenue-generating opportunities.
• Strong judgment and comfort navigating ambiguity while balancing strategy and execution.

Benefits

• Medical, dental, vision, and prescription drug coverage.
• Unlimited paid time off (PTO).
• Adoption or surrogate assistance.
• Donation matching.
• Tuition reimbursement.
• Basic life insurance and accidental death & dismemberment insurance.
• Supplemental life and accident insurance.
• Commuter benefits.
• Short term and long term disability.
• Health savings and flexible spending accounts.
• Family care benefits.
• A generous 401K savings plan with a company match program.
• 10-12 paid holidays annually.
• Generous paid parental leave (birthing and non-birthing parents).
• Voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.