[Hiring] Head of Brand & Content @Aria Insurtech

Role Description

You’ll lead brand and content for our founder and CEO, Vivian Weyll, and for Aria InsurTech. You’ll own the ideas, research the industry, come up with concepts with our founders, and turn them into creative briefs. Then you’ll run the shoots and the editors who bring them to life.

Qualifications

• 3+ years leading a content or creative team.
• You’ve grown a founder’s or creator’s personal brand on Instagram and short-form video, and you can show the numbers.
• You do deep industry and content research and come up with your own ideas. No AI in the ideas phase.
• You write briefs that editors and designers can run with: the idea, the angle, the hook, the format, and the references.
• You have taste and see patterns early. You know what each platform rewards right now, like watch time and sends on Instagram, and click-through and retention on YouTube.
• You know how editing works and how pacing, cuts, captions, and sound change watch time.
• You’ve planned shoots and directed a founder or creator on camera.
• You know which numbers show whether content is working, like watch time, sends, saves, follows, and sign-ups, and you track them closely.
• You’ve worked with Meta Business Suite, ManyChat, and project tools like Monday.com.

Requirements

• Own the brand and content strategy for Vivian’s personal brand and for Aria InsurTech across all social media platforms.
• Research the industry and what’s working in content, and turn it into ideas.
• Work with our founders day to day to come up with top-of-funnel ideas that build the brand.
• Build a creative brief for every piece: the idea, the angle, the hook, the format, and the references. You own the idea from brief to post.
• Spot trends early, decide fast which ones fit our brands, and brief the right ones the same week.
• Tell Vivian what’s working and what she needs to film. Plan the recording days and direct her on camera.
• Coordinate the editors and designers: review the edits for reels and YouTube videos, direct the design of posts and thumbnails, and keep every piece on schedule.
• Keep a content calendar at least one month ahead, planned around our webinars and launches.
• Test new formats, hooks, and platforms, and turn what wins into formats we can repeat.
• Track watch time, shares, saves, follows, and sign-ups every week, make more of what works, and report to the Marketing Director.

Benefits

• Fully remote. Work from anywhere in the US or Canada.
• Work with a founder who has 150,000+ IG followers and is known as one of the top sales influencers in the industry.
• Freedom to innovate on content strategy and ideas.
• Test new formats and new platforms, with a budget for experiments.
• You’ll join a company on the path to major growth.
• Your role can grow as the company grows.

Company Description

Aria InsurTech was started by life insurance agents, for life insurance agents. We help agents find clients and grow their business. Agents use our platform to buy leads, which are people interested in buying life insurance. They can also join our training programs, which teach them how to turn those leads into sales. Our CEO, Vivian Weyll, sold life insurance herself and built a team of 56 agents. Our training is built on her system. You’ll fit here if you take ownership of your work and want to grow with the company.