Role Description
As our Growth Marketing Manager, you'll own B2B lead generation across organic social media, SEO/AISO, email marketing, and paid advertising. Your primary focus will be organic social media and SEO/AISO, developing strategies that attract the right audience, generate demand, and convert interest into qualified leads.
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Build and execute organic growth strategies across Instagram, TikTok, YouTube, and LinkedIn.
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Develop compelling short-form video concepts, scripts, hooks, and calls to action that generate qualified leads.
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Identify trends, content opportunities, and messaging that resonate with U.S. small business owners.
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Continuously test content formats, messaging, and distribution strategies.
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Turn content engagement into measurable business opportunities, not just views or followers.
Qualifications
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3+ years of experience in B2B growth marketing, demand generation, or a similar performance-driven marketing role.
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2+ years marketing to U.S. business owners, with an understanding of their buying behavior and challenges.
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Proven B2B lead generation results.
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Strong hands-on experience in organic social media and/or SEO, with a track record of turning content or search traffic into leads.
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Experience across multiple marketing channels, including email marketing and paid advertising.
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Experience developing short-form video strategies, including scripting, creative direction, and content optimization.
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Practical experience building, maintaining, or improving AI and marketing automation workflows.
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Experience working closely with sales teams and using customer feedback to improve marketing performance.
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Strong copywriting, analytical, and problem-solving skills.
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Excellent written and verbal English.
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Proficiency with marketing analytics, CRMs, and automation platforms.
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Experience working in small teams or entrepreneurial environments where you've owned both strategy and execution.
Requirements
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Own our SEO and AISO strategy to increase visibility among high-intent prospective customers.
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Develop and oversee SEO-focused content plans, including blogs and website optimization.
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Track organic search performance and connect it to qualified leads and booked calls.
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Develop email campaigns and automated nurture sequences that convert prospects into booked sales calls.
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Support and optimize our existing Meta advertising campaigns.
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Build, manage, and continuously improve AI-powered marketing workflows.
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Partner closely with sales to understand customer objections, motivations, and buying behavior.
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Run ongoing experiments, evaluate results, and make data-driven decisions.
Benefits
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$60,000 USD Base + Up to $30,000 USD Performance Bonus
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On-Target Earnings (OTE): $90,000 USD