[Hiring] Head of Brand and Creative @Lyrebird Health

Role Description

The UK is Lyrebird's most important new market, and you'll own how we show up in it. You'll co-develop Lyrebird's brand strategy and lead its rollout across the UK, covering:

• Media
• Communications
• Campaigns
• Research
• Partnerships
• Agency and budget management
• Brand measurement

You'll also own the creative bar for everything Lyrebird makes globally, ensuring:

• Taste and quality of the work
• Operations, agencies, and systems for producing world-class creative

This is a senior leadership hire at a foundational moment: you'll shape how Lyrebird looks, sounds, and feels as it scales.

This role suits someone who:

• Moves easily between thinking about the brand and the category
• Cares about the quality of a single frame
• Enjoys setting strategy and art-directing
• Gets energy from building systems behind great work
• Can hold a room of executives and creatives comfortably

Qualifications

• Senior experience leading brand strategy and creative output, either at an agency or in-house at a growth-stage company
• A high creative bar with the ability to set standards and give sharp direction
• Operational brand media depth, including planning, buying, and optimizing integrated campaigns
• Experience in creative operations and agency leadership
• Audience-first instinct backed by analytical rigor
• Strong leadership and communication skills
• AI-native approach to talent development and creative processes

Requirements

• Familiarity with healthcare or medical audience channels
• Experience in the UK or NHS healthcare market
• Comfort with dashboards and marketing measurement tools
• Experience with marketing mix modeling or incrementality studies

Benefits

• Opportunity to shape how clinicians know and trust Lyrebird
• Work in a diverse team that reflects the people benefiting from our work
• Supportive environment where everyone can thrive