[Hiring] Head of AI & Digital Marketing @ACCO Brands

Role Description

We are looking for an innovation focused leader to own the AI and Digital Marketing for the global technology peripherals business. This is a leadership role with two connected mandates:

• Digital Marketing: Build and execute a unified global digital marketing strategy across the portfolio’s B2B brands (Kensington, EPOS) and consumer brand (PowerA), while leading, coaching and developing a high-performing global digital marketing team.
• AI Strategy: Define and drive the organisation’s AI strategy, starting with marketing, demand generation and customer experience, and expanding across multiple departments throughout the business.

The role uniquely blends hands-on digital marketing leadership with enterprise-level AI vision, change management and the credibility to influence at senior levels. The ideal candidate has experience managing digital teams and executing large-scale, data-informed initiatives across multiple regions.

Responsibilities

• Digital Marketing Strategy & Execution:
  • Build and execute a scalable global digital marketing strategy across B2B (Kensington, EPOS) and consumer (PowerA) brands.
  • Lead the in-house digital agency, delivering regional performance marketing campaigns.
  • Own the full digital channel mix: SEO/GEO/SEM, paid media, programmatic, paid social, email/CRM, content, web/CRO, and analytics/attribution.
  • Define and continuously optimise the global MarTech stack, ensuring compliance with privacy and accessibility standards.
  • Set and manage the global digital marketing budget for efficient allocation and clear ROI.
  • Build a unified measurement and attribution framework for accurate revenue tracking.
  • Establish KPIs, dashboards and reporting to provide actionable insights to senior leadership.
• AI Strategy & Adoption:
  • Phase 1:
    • User training, upskilling and governance.
    • Define and deliver the AI strategy and roadmap for marketing and customer experience.
    • Prototype and deliver high-value AI proofs of concept.
  • Phase 2:
    • Scale AI adoption across all departments with governance and ethical frameworks.
    • Lead change management and capability-building.
    • Act as internal evangelist and trusted AI advisor to senior leadership.
• Team Leadership & Stakeholder Management:
  • Lead, coach and mentor a team of five digital marketing professionals.
  • Attract, develop and retain top talent in digital marketing and AI fluency.
  • Partner with various teams to align strategy with execution.
  • Manage external agencies, technology vendors and partners.

Qualifications

• 10+ years’ digital marketing experience, including several years in a senior leadership or management role.
• Proven experience leading digital & AI strategy across both B2B and consumer/B2C contexts.
• Track record of building and executing global or multi-region digital marketing strategies.
• Deep expertise across the digital channel mix and a modern MarTech stack.
• Demonstrable experience applying AI and automation to marketing.
• Strong commercial and analytical mindset; fluent in performance metrics, attribution and ROI.
• Proven people leadership — building, coaching and developing high-performing teams.
• Excellent stakeholder management and the ability to influence at senior/executive level.
• Strong change-management capability.

Measures/KPI’s

• A unified, executable global digital marketing strategy adopted across all three brands.
• Demonstrable year-on-year improvement in core digital marketing KPIs.
• Improved efficiency across digital channels.
• A target of 3–5 AI proofs of concept (POCs) delivered in marketing/CX with measurable ROI.
• A leadership-ready AI roadmap for cross-departmental implementation.
• Evidence of AI adoption and productivity gains beginning to extend beyond marketing.
• Strong team engagement, capability growth and retention.

Salary Range

$150,000 - $160,000

Benefits

• Comprehensive medical, prescription, dental, and vision plans.
• 4% 401(k) match with immediate eligibility and vesting.
• Competitive time off, available from the first day of employment.
• Parental leave.
• Company-paid life and disability benefits.
• Critical illness, accident, and long-term care insurance options.
• Employee and family assistance programs.