[Hiring] GTM Engineer @Voucherify

Role Description

Voucherify is looking for a hands-on, data-driven GTM Engineer to build and run the automated engine behind our pipeline.

Voucherify is the Incentive Optimisation Engine for modern growth teams. We help brands like John Deere, Breville, Michelin, and Vodafone move beyond static discounts and loyalty theatre with flexible, API-first incentives that drive real revenue. Built for teams tired of bloated platforms and "points fatigue," Voucherify enables faster experimentation and continuous optimisation across promotions, referrals, loyalty, and rewards.

We're founder-led, bootstrapped, and product-obsessed, powering 350+ brands across ecommerce, retail, and digital services.

We have a strong product, a sharp sales team, and plenty of buying signals we don't fully use yet. Right now, too much pipeline still depends on manual work. Leads cool down, champions change jobs, and upsell signals get lost in the CRM.

We're looking for someone to fix that. You'll design, build, and run a signal-based GTM machine end to end, from data and enrichment through outreach to a qualified meeting on an AE's calendar. You'll work like a one-person growth agency inside the company, with real ownership, a direct line to leadership, and the freedom to test ideas quickly.

What you'll do

• Build the signal engine:
  • Design automated workflows that catch and act on buying signals, such as job changes of past champions, event attendees, website and ad engagement, tech stack changes, and upsell triggers in existing accounts.
• Own targeting and data:
  • Research and build account and contact lists that match our ICP, using firmographic, technographic, and behavioural criteria.
  • Keep the data clean, enriched, and synced with the CRM.
• Run multi-channel outbound:
  • Work hand in hand with an SDR to launch and scale personalised sequences across email, LinkedIn, and other channels.
  • You build the targeting, data, signals, and automation behind each campaign, and together you turn them into conversations and qualified meetings.
• Experiment relentlessly:
  • Test copy, sequences, segments, offers, and volume, including larger-scale outreach experiments.
  • Measure what works, kill what doesn't, and scale the winners.
• Make the most of every touchpoint:
  • Turn events, webinars, and paid campaigns into pipeline with fast, relevant follow-up instead of a spreadsheet that nobody opens.
• Shape GTM strategy:
  • Work with Sales and Marketing to refine the ICP, target segments, and messaging based on what the data shows.
  • Track and report on funnel KPIs.

Qualifications

• 3+ years of experience in outbound, growth, SDR/BDR, RevOps, or GTM engineering, ideally in B2B SaaS.
• Agency experience (e.g. outbound or lead-gen agencies) is a big plus.
• Fluent in the modern GTM stack, with experience in Clay (or similar enrichment and orchestration tools).
• Comfortable with sequencing tools, LinkedIn automation, CRMs such as HubSpot, and tools like Zapier, Make, or n8n.
• AI-native, using LLMs and AI agents for research, personalisation at scale, and automation.
• Data-driven and technical-ish, comfortable with spreadsheets, APIs, webhooks, and simple scripts.
• A strong writer, capable of writing human-sounding outreach and explaining technical products in business terms.
• A true owner, thriving with autonomy and spotting problems before they arise.
• Nice to have: experience selling to ecommerce, retail, or MACH/composable commerce companies, and familiarity with intent data providers.

Benefits

• Custom benefits package: Work with leading agencies to curate benefits and services for you and your family.
• Agency: Build our GTM engine your way, with real ownership and executive trust.
• Stability: Fully bootstrapped and committed to profitability, ensuring a healthy work-life balance and long-term security.
• Senior Team: Join a "small but mighty" team where your impact on the pipeline is visible from day one.
• Fully Remote: Manage your own schedule; results matter more than clock-punching.