[Hiring] Growth Marketing Manager @Breakmark

Role Description

This is a hands-on leadership role for an analytical, commercially minded operator who is as comfortable building a growth model in a spreadsheet as working inside an ad account. Every channel behaves differently. The expectation stays the same: grow revenue efficiently and prove it with data.

• You will own customer acquisition, retention, LTV, and blended marketing efficiency (MER/CAC) across DTC, retail, TikTok Shop, and Amazon.
• You will build full-funnel growth roadmaps and allocate monthly and quarterly budgets across Meta, TikTok, Google, and retail media networks.
• To accelerate in-store sell-through, you will use geo-targeted campaigns, local promotions, and retail media activations.
• You will use store velocity data to build the business case for new doors.
• You will lead and coordinate four specialized functions: Performance Marketing, Lifecycle/CRM, Graphic Design, and Community Management.
• You will turn complex attribution data into clear insights and lead weekly executive performance meetings covering pacing, MER, CAC, repeat purchase rates, and door performance.
• You will also use AI and automation tools to speed up analysis, competitive research, and testing cadence.

Qualifications

• 4–6+ years leading growth (or reporting to the head of growth for a high-growth consumer or DTC brand).
• Deep technical media buying roots; direct history managing substantial budgets across Meta, TikTok, and Google Ads.
• Proven experience bridging DTC paid acquisition with physical retail doors (Target, wholesale) and marketplaces (Amazon, TikTok Shop).
• Advanced proficiency with spreadsheet modeling, cohort analysis, attribution modeling, and unit economics.
• Autonomous, self-directed operator who establishes clear measurement frameworks without needing micromanagement.
• Professional, fluent English communication skills; full availability during US Eastern Standard Time (EST) hours.

Requirements

• Experience in beauty, personal care, or CPG, especially replenishable products.
• Hands-on experience with retail media networks (e.g., Target Roundel, Amazon Ads).
• Experience leading or coordinating small specialist teams in a startup environment.
• Familiarity with AI tools and workflow automation for reporting and testing.

Benefits

• You'll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience.
• You'll have real ownership: budget, strategy, and a team built around the growth function.
• The role is fully remote, works with a US-based team.