[Hiring] Growth Marketing Manager @HireLATAM

Role Description

Our Client is seeking a hands-on, multi-disciplinary Remote Growth Marketing Manager to take complete ownership of marketing execution and demand generation. Working directly alongside the company founder, this professional will bridge marketing strategy and tactical execution—writing high-converting website copy, publishing high-intent SEO content, optimizing AI search discovery, developing B2B outbound email sequences, and testing paid acquisition channels to generate qualified pipeline.

Key Responsibilities

• Website Copywriting & Conversion Rate Optimization:
  • Owns and continuously enhances website copy, landing pages, and messaging across digital properties.
  • Translates core service offerings, customer success stories, and positioning ideas into clear, persuasive web pages.
  • Optimizes call-to-action paths and conversion funnels to increase visitor-to-lead conversion rates.
  • Maintains a consistent brand voice and clear value proposition across all marketing assets.
• Content Strategy, Traditional SEO & AI-Search Discovery:
  • Develops a practical, lead-focused content program addressing high-intent buyer pain points.
  • Conducts keyword and competitor research to identify search opportunities across traditional search engines and AI/LLM discovery engines.
  • Repurposes sales call insights, customer feedback, and internal expertise into long-form articles, landing pages, and lead magnets.
  • Audits, refreshes, and optimizes existing content assets to maintain search relevance and lead flow.
• Outbound Email Campaigns & Paid Channel Experiments:
  • Conceptualizes, drafts, and launches targeted cold email campaigns and segment-specific messaging cadences.
  • Partners with internal data teams to align prospect lists, testing subject lines, positioning angles, and offer structures.
  • Designs and evaluates small-scale B2B paid growth experiments (e.g., Google Search, LinkedIn Ads, retargeting, and event promotions).
  • Tracks key pipeline metrics, conversion performance, and qualified opportunity generation using CRM and web analytics tools.

Qualifications

• Required Qualifications:
  • B2B Marketing & Copywriting Expertise: Proven track record in B2B growth marketing, demand generation, or content marketing within technology, SaaS, or professional services sectors.
  • Exceptional English Copywriting: Native-level written and spoken English proficiency with a strong ability to produce persuasive, high-converting copy without fluff.
  • SEO & Modern Discovery: Solid experience executing search engine optimization strategies, keyword research, and an understanding of emerging AI search / LLM discovery trends.
  • B2B Outbound Familiarity: Practical understanding of modern cold email strategies, B2B lead generation mechanics, and campaign performance evaluation.
  • Analytical & Autonomous Execution: Comfort operating independently without a large marketing department, prioritizing qualified pipeline over vanity metrics (impressions/likes).
  • AI Tool Integration: Comfort using modern AI tools to accelerate research, drafting, data analysis, and marketing workflows.
  • Schedule Alignment: Ability to work part-time (~20 hours/week) during fixed US Eastern Time hours (Monday – Friday, 10:00 AM – 2:00 PM ET).
  • Remote Workspace Infrastructure: Quiet dedicated workspace, modern computer setup, and high-speed reliable internet connection.
• Preferred Qualifications:
  • Hands-on experience with marketing platforms such as HubSpot, WordPress, Google Analytics / Search Console, Apollo, Google Ads, or LinkedIn Ads.
  • Experience collaborating directly with company founders or executive leadership in fast-paced startup settings.

Benefits

• Competitive Part-Time Compensation: $1,500 USD/month for approximately 20 hours per week.
• Direct Strategic Access: High-visibility position collaborating directly with the founder with significant strategic influence.
• 100% Remote Flexibility: Work from home anywhere in Latin America with consistent daily business hours.
• Ownership & Creative Freedom: High autonomy to experiment, execute, and build a growth engine focused on revenue impact.