[Hiring] Growth Marketing Manager @Linktree

Role Description

Linktree is one of the biggest names on the internet — 70M users, a domain authority of 94, and a product that's evolving fast. Our search strategy needs to evolve with it. We're looking for a Growth Marketing Manager (SEO, AEO) to be the translation layer between what our customers are searching for and what Linktree offers. Your job is to ensure Linktree shows up in the moments that matter: boosting visibility, enabling feature discovery, and converting intent.

This isn't a technical SEO role, and it doesn't touch the SEO of our 70M+ user profiles — we have a world-class Product SEO Lead who owns that. This is a strategic content role with search at its core, measured on organic signups and revenue.

What You'll Own

• ICP and search intent mapping: Build and maintain a deep understanding of Linktree's customer segments — creators, musicians, podcasters, realtors, SMBs, and more — and the search moments that matter to each of them. Turn that understanding into a content roadmap that drives qualified organic traffic and acquisition.
• Content strategy and editorial direction: Own the SEO content strategy across Linktree's marketing site and key organic surfaces. Brief content with precision, direct creators and writers toward what performs, and edit where the bar needs to be raised.
• AEO program: Define how Linktree shows up when people ask AI what tool to use, what "link in bio" means, or how to grow as a creator. Build answer-first content formats and establish Linktree's presence on high-authority surfaces AI models actively cite.
• Scalable content systems: Build the briefing frameworks, content templates, and editorial workflows that let great content scale without quality erosion. Work closely with a dedicated Marketing Engineer in the Growth Marketing team.
• Measurement and reporting: Define what organic content success looks like — not just traffic, but qualified traffic, signups, and downstream revenue. Build the reporting that connects content output to outcomes.

What This Role Is Not

• This role does not own technical SEO — that sits with our Product SEO Lead.
• This role does not own Linktree's brand voice or social storytelling — that's the Director of Content.

Who You'll Work With

• Product SEO Lead: Your technical counterpart.
• Director of Content: Your creative partner.
• Website Experience & Optimisation Manager: Owns the marketing website as a product.
• Marketing Engineer: Your automation and systems partner within Growth Marketing.

Qualifications

• 5+ years in SEO content strategy, content marketing, or organic growth.
• Deep customer empathy; understanding of different customer segments.
• Strong editorial judgment; ability to write sharp briefs and improve drafts.
• Genuine curiosity about AI Search and its implications for content strategy.
• A systems mindset; preference for building frameworks over writing articles.
• Comfortable working cross-functionally with content, product, and engineering partners.

Nice to have

• Experience in the creator economy or building content for creator, musician, or SMB audiences.
• Familiarity with Webflow or similar CMS platforms.
• Experience with experimentation and analytics tools — GA4, Amplitude, Looker.

Benefits

• An annual wellbeing allowance for fitness memberships, development courses, childcare, travel, and more.
• 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision, disability, and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program.

Company Description

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, and more. We’ve teamed up with some of the world’s biggest platforms to unify Linkers’ digital spaces.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours.