[Hiring] Growth Marketing Manager @Incubeta

Role Description

We are seeking a Growth Marketing Manager to own and aggressively scale Incubeta's demand generation, pipeline, and brand presence across the United States. This is a marketing leadership role reporting directly to the VP, Growth. You will be responsible for building and executing the entire US growth marketing engine.

• Strategy & Budget Ownership: Own the full US growth marketing strategy and budget across all channels (paid, owned, earned) to achieve aggressive expansion targets.
• Pipeline Delivery: Directly accountable for delivering aggressive, quarterly marketing-sourced and influenced pipeline targets that directly fuel US revenue goals.
• Strategic Partnership: Partner tightly with the US Sales, Client Services, and Partner (Google US) teams on GTM content, events, and overall strategy to align marketing with commercial objectives.
• ABM Execution: Design, execute, and scale high-impact Account-Based Marketing (ABM) programs targeting enterprise brands and C-suite decision-makers (e.g., Podcasts, Webinars, Executive RoundTables).
• Performance Leadership: Directly oversee Incubeta's own US paid media campaigns, instilling a rigorous test-and-learn culture across creative, channels, and offers.
• Thought Leadership: Develop US-specific thought leadership, events, and compelling content that positions Incubeta as a top-tier growth partner in the US Ad Tech/Mar Tech space.
• Executive Reporting: Present monthly growth performance to the US Leadership Team and Global ExCo (pipeline, MQL/SQL volume, CAC, ROAS, revenue influence).
• Travel Requirement: Ability to travel domestically (within the US) ~20–25% of the time for client events, internal meetings, and key US industry conferences (Google Think, Advertising Week, etc.).

Qualifications

• 5+ years of progressive experience in digital, performance, or growth marketing, with a focus on B2B scale-up marketing.
• Proven experience leading growth marketing strategies specifically within the Ad Tech or Mar Tech industries.
• Demonstrated success scaling B2B demand generation efforts specifically targeting the US agency or martech space.
• Deep, hands-on expertise in the US paid media ecosystem is mandatory.
• Strong commercial mindset—you must live in pipeline numbers, LTV:CAC, and revenue attribution.
• Track record of building ABM programs that successfully land and expand enterprise accounts.
• Agency-side experience is strongly preferred.
• Existing relationships within Google US teams is a significant advantage.

Requirements

• Based in Canada and comfortable working the majority of your time within the Central or Eastern Time Zones to align with the US commercial teams and target markets.

Benefits

• Full Employee Status: We hire all Canadian team members as full-time employees via a trusted Employer of Record (EOR) solution. This ensures full compliance with Canadian labor laws, CPP (Canada Pension Plan), and EI (Employment Insurance) contributions.
• Retirement Planning: Generous company matching program for your Registered Retirement Savings Plan (RRSP).
• Health Coverage: Premium private health, dental, and vision coverage, designed to fully complement your provincial healthcare plan.